In this concise YouTube short, the speaker advises startup founders to consider offering equity to accredited investors who genuinely believe in the founder, even if they are outside the typical tech ecosystem. Such outsiders can provide a differentiated network and a reality‑check perspective that helps the company scale, complementing the founder’s existing resources.
If you're in an area where you're just trying to cold start, but you find like someone that really believes in you who can meet this accredited threshold, I would offer maybe a chance for those people to also participate. When you bring in people who are a little bit outside of the bubble, those that don't like necessarily live and breathe within tech, they may be able to help you with a differentiated network that you don't have access to, or even like a perspective that can bring you back to reality of what you're trying to do to grow this company at scale.
