Founders should pitch their big vision to journalists, not just what they do. A coworking space in Medellín got press by positioning itself as turning the city into the Silicon Valley of Latin America, not by talking about renting desks.
The second is amplify. It's important when you go out to the media that you look to kind of explain the big mission of your company. You know, how is your venture gonna change the world? If applicable, how will it become a $100 million company? And something I like to tell founders is, do you know when you're about to, like, you're in the gym or you're about to go to bed and like you're daydreaming about your company, you're like, wow, in 3 or 4 years, we're gonna be taking over the world, right? Like that, that great feeling. So whatever vision it is that you see there, that's what you should communicate to the media because that's a really interesting story. And an example with the coworking space, when we contacted the TechCrunches, et cetera, we didn't say, hey, we're, you know, our goal is to rent out offices for $75 a month or whatever it was. What we said was, hey, our big mission is to help turn this city of Medellín into the Silicon Valley of Latin America. And that was a really interesting story that they wanted to cover. So amplify is the second step.
