When you ask people if they'd pay real money for something, you get honest feedback instead of polite lies. Generic discovery questions yield flattering but useless answers. A $100 commitment question cuts through the noise and shows who actually wants what you're building.
The moment you bring money into the equation, everything you will hear after you put that pressure on them is the truth. And I've seen this, I've done so many market discovery, customer discovery interviews, and so many don't ask this question. And it blows my mind because you'll get so much bad data. You'll ask someone, man, is this important? Yeah, that problem's important. Oh, what are you doing about it? Well, we struggle with this. And it's like, well, let me show you what I've got. And then they're like, oh, this is amazing. This is so cool. I love what you're building. It's, it's, it's I love it. They give you all this positive stuff. You're ready to run back to your team and say, they love it. Let's build the thing. Let's turn on marketing. You ask the question, okay, it's $100. Can I sign you up? Well, well, you see, and then they're gonna tell you what they really think. And I, and it happens over and over and over again.
