Donald Miller's Building a StoryBrand teaches you to frame your marketing around the customer as the hero. Spend four hours on the exercises and you could double or triple your user traction.
There's a really good book that tells the process of Hollywood storytelling, specifically in movies and for marketing, called Building a StoryBrand. And I would recommend for anyone to put your headphones in, go and get the audiobook, get a piece of paper, and spend 4 hours doing this exercise. It will make a humongous difference, and I can tell you that time and time again this has, if not doubled, tripled the amount of traction that you get in terms of the number of users or whatever in a short space of time. It's a great investment.
