44:39

In this panel interview hosted by Jacqueline (Founder Institute Vienna) and Sarah (Scale2Global), Swan CEO and fourth‑time founder Nicolas Benadie explains the concept of embedded finance, using Uber as a concrete illustration, and describes Swan’s white‑label Banking‑as‑a‑Service (BaaS) model that lets partners offer IBAN accounts and co‑branded Mastercard cards without a consumer‑facing app. He shares his personal founder journey, emphasizing that entrepreneurship should be driven by passion and system‑building rather than a quick exit, and offers advice to first‑time founders. Benadie discusses how he chose his co‑founder (a long‑time collaborator) and why small, tightly aligned founding teams (2‑3 people) work best. He recounts Swan’s two‑year product development, the regulatory hurdles (electronic‑money licence, Mastercard integration), and the early pipeline of 20+ interested partners that led to rapid product‑market fit. The conversation moves to fundraising: a challenging pre‑revenue seed round, followed by a €42 million raise backed by Kriandun, a European investor known for early Spotify and Klarna bets. Benadie outlines Swan’s licensing roadmap (currently a NIMONE licence, aiming for a full banking licence by the 2030s) and the long‑term vision of becoming a major European bank that distributes services via APIs to partners. The panel then explores the broader European fintech landscape, noting a €400 billion retail‑banking market, the relative adequacy of services for large enterprises and individuals, and the underserved SMB segment as the biggest growth opportunity. Benadie stresses the importance of a “European‑by‑Design” mindset: switching the company language to English early, hiring non‑French speakers, and positioning Swan as a pan‑European rather than a national player. He touches on AI’s transformative potential for compliance, fraud detection, and customer support in banking. Finally, he reflects on leadership, describing his low‑charisma, humility‑driven style, the need to recognize and complement personal weaknesses, and the belief that there is no single formula for leading a team.

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