Royston G. King argues startup founders need empathy and the habit of questioning everything. About 95% of purchasing decisions are driven by gut feeling, so building products that resonate with a specific audience reduces marketing costs.
Asking great questions. I would say that's a really important skill. Um, questioning everything and empathy. I would go, if I had to pick one, it's empathy. Because when you're trying to build, remember the last, one of the last slides, 95% of the purchasing decisions are based on on this gut feeling that branding is all about. So if you can build something for your audience, your tribe, that they feel drawn to, then you will not only build a better company, but you're very likely gonna fit in your budget when it comes to promoting it because you don't have to push it.
