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The number #1 piece of advice for all founders struggling in a hard market #shorts

Name: The number #1 piece of advice for all founders struggling in a hard market #shorts
Uploaded: 2024-02-01T18:57:10+00:00
Duration: 26 s
Channel: Royston G King
Description: In this brief motivational clip, the speaker urges startup founders to keep a low profile and focus on steady, hard work rather than chasing quick‑fix…

1 Feb 2024 · 0 min

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0:26

In this brief motivational clip, the speaker urges startup founders to keep a low profile and focus on steady, hard work rather than chasing quick‑fix, "hacky" growth tactics that are popular on platforms like LinkedIn. He warns that strategies such as SEO arbitrage or relying on a single acquisition channel are unsustainable and can lead to penalties from Google or limited scalability. Instead, founders should adopt a broad, deep, multi‑channel approach to growth, stay aware of intense competition, maintain perspective, and try to enjoy the process while putting in the effort.

Keep your head down and put in the work. There's a lot of like hacky stuff that's being promoted on LinkedIn and other channels. None of it works. You can't arbitrage SEO and not get penalized by Google. You can't like do a single channel focus and think you're going to scale your entire company. Like you need to go, you need to go like wide and deep. That's reality. And there's a lot of competition. So just keep your head down, work hard, try to have some fun with it, put everything in perspective.