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The Power of How You Position Yourself

Name: The Power of How You Position Yourself
Uploaded: 2020-07-14T18:49:33+00:00
Duration: 59 s
Channel: Royston G King
Description: In this brief monologue, the speaker argues that many people underestimate the impact of personal and business positioning. By clearly communicating…

14 Jul 2020 · 1 min

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In this brief monologue, the speaker argues that many people underestimate the impact of personal and business positioning. By clearly communicating one’s story, cause, and relevance—especially during challenging times—individuals can significantly influence perception and opportunity. The speaker notes that while some businesses face cash constraints, many are actually retaining funds due to reduced travel and other expenditures. This creates a unique opening for B2B service providers: companies are actively seeking ways to streamline and optimize processes after the crisis exposed operational gaps. Consequently, the speaker urges proactive outreach—knocking on doors and offering solutions—because businesses are now willing to invest in services that improve efficiency and resilience.

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I think that we underestimate the power of how you position yourself, and if you are able to strongly come, you know, bring forth and convey people your story and your cause and what you're doing and why it's important even now, or maybe especially now, that makes a world of difference. You know, we are so focused on, you know, there's no money, people are tight on— that's true in some, some cases, But people are also keeping in a lot of money because they're not traveling, because they're not— there are so many things that they're not doing as well. And especially in terms of business, if you're in the business-to-business, you know, a lot of companies are now looking for ways to optimize their processes. They're looking at, you know what, this crisis really showed us that we don't have things in order. And if you have a service that might help them, This is the time actually to go knocking at their door because they are willing to spend on things that will improve their business. Always.