Founders often assume their problem is universal just because it affects them. Instead, build your product story from real customer insights. Talk to them about their problem, how they solve it now, and who they are.
You can build a story of a customer because they will understand the problem and the solution. So what you're trying to do really is you've got to be much more curious about the problem, solution, potential customers, and who they are to build that story. You essentially, you have to build from— you can't go off assumptions, you know, if it's your problem. But what I find, so what I find a lot of founders say is, you know, this is my problem, so it must be a huge problem, when actually that's not true.
