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In this short monologue, Phil Libin reflects on a tweet he posted at the start of the COVID‑19 pandemic, distilling a simple strategic rule for entrepreneurs and investors: when the economy is strong, focus on selling and capitalizing on hype; when the economy is weak, shift to building, experimenting, and creating value for the emerging post‑crisis world. He frames the weak‑economy period as an opportunity to “hunker down” and develop products that will be relevant in the new environment, while the strong‑economy period is better suited for monetization and cash‑out opportunities.

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