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What Do Investors and Founders Need to Have in Common?

Name: What Do Investors and Founders Need to Have in Common?
Uploaded: 2020-06-23T23:50:12+00:00
Duration: 48 s
Channel: Royston G King
Description: In this brief dialogue, the speakers discuss how founders should seek angel investors whose personal or professional interests align with the startup’s…

23 Jun 2020 · 1 min

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In this brief dialogue, the speakers discuss how founders should seek angel investors whose personal or professional interests align with the startup’s mission. An example is given of a herbalist investor whose fertility clinic focus matched the company's product, illustrating that shared domain passion can turn into investment. They also emphasize the importance of public visibility—blogging, attending events, and loudly communicating one’s beliefs—to attract like‑minded investors, essentially creating one’s own luck by signaling alignment to the relevant community.

Chapters

The best foundation for a relationship of this type is alignment with whatever it is that you're building. So one of our angel investors at Kindara was a herbalist who ran a clinic in New York City, and it was all about fertility. So she was just super interested in meeting us. Like, she, she super wanted to meet me and Katie and talk to us about what we were building and see the product. Because her interests in life were so aligned with what we're doing. And those are the type of aligned interests that turn into investments. If you, if you just like, nobody should just be looking for angel investors, look for angel investors who have some sort of interest or alignment with whatever you're doing, whether it's crypto or agriculture or food or retail or whatever.
Yep. And if you're kind of, if you're blogging about it, if you're at events, if you're doing all this kind of stuff where people are interested in that space, space, that opens up a lot of doors, right? That's kind of— those are kind of the things where people are like, I got lucky, right? But you sort of create your own luck where you're screaming sort of loud and far what you believe in. And then yeah, people that are interested in that sphere start to present themselves.
Yeah.