Why Behance Sought Funding #shorts
In this short monologue, the speaker reflects on five years of bootstrapping Behance, describing how the company often operated on the brink of being unable to pay salaries. As the founder, he took on various roles to generate income and keep the business afloat. Over time, engineers on the team expressed that they could not produce their best work due to a lack of resources. Recognizing his responsibility as a steward for his team, the speaker realized that his personal pride or reluctance to involve external investors was holding the company back. To enable his talented staff to thrive, he decided to raise venture capital. The round was led by Union Square Ventures, with participation from several angel investors. The narrative emphasizes the shift from ego-driven self-reliance to a leadership mindset focused on serving the team’s needs.
