From Prompt to Playlist: Generate Songs & Market Music with AI

There's lots of implications in terms of music. If you wanted to have an original song or something like that, maybe you don't need the royalty free type type piece. But I think it's more interesting as just a picture of where this is going. If it can write a song for you and create all the music for you, then obviously there's a lot that it can do in your own voice. And so it's weird to me because I think it's going to force creators to get a lot better than they are right now. I think humans will always pay to watch other humans do human work. Like, we'll always find that more interesting and valuable, even if, you know, AI generated is quote unquote, better. That's been the case, you know, in all the art forms since forever.

Hey, everybody.

Roland Frazier and Ryan Deiss here and another Ryan and a Mat. So this is going to be kind of a fun.

A fun, different way of doing this. But we're doing a whole lot of things with AI and in particular some cool things that have just been announced that I wanted to share with you guys. And we'll get this podcast up quickly so that probably it will still not be released even though it's been announced. But 11 Labs just did a really amazing at really 11 Labs and hey, Jin have done some pretty cool things very recently that I think we haven't talked about on the podcast. And I want to share with you also. I want to share Delphi. So I'm going to turn it over to Matt. I think first to talk about what we're doing with 11 labs in terms of the voice clone, because I know we're just deleting my voice clone and redoing because you have to delete it and redoing it. But Matt, if you. And then Ryan, you guys can kind of go back and forth. But Matt Gray and Ryan Fraser to kind of talk a little bit about what we're doing quickly, but just want to let people know kind of how we're doing things with AI right now, because we haven't talked about it in a while.

Emergency update. AI video podcast is what this is, right?

Yep, yep.

So if we want to start with 11 labs, the thing that originally came out was the professional voice clone, which was on one of their cheaper tiers. I think it was like $22 a month. You got a professional voice clone, which was. It took five minutes of your audio and turned into this really awesome clone of you that sounded almost identical. Now it's advanced in the last Few months. So much that it doesn't take really any time to render those anymore.

So.

So we're deleting our professional voice clone and moving to their turbo clone while we wait for a new professional voice clone, which will be even better than just the turbo. But it's just moving so fast. It's moved from just text only to now you can do like voiceovers, so you can do inflections with someone else's voice and then layer over say Roland's voice on top of mine. And then it'll sound. The inflections will sound like what I said in the audio. So it doesn't have to be text only. Now you can do a script with me and then put Roland's voice on it. And then also the newer things is the new audio, the new music thing that we're talking about here, which I think Brian knows about.

Well, I don't know about it, but I can play it.

So help me understand Roland while he's queuing that up. Help me, the novice idiot playing the voice of the listener who doesn't know as much. What's the implication of that? Of what Matt says?

Yeah, let's just talk first. It's for the ability to just type in a prompt and have AI create a complete song for you. That's what this new thing is. It hasn't been released as of when we're recording this right now, but it is very eminent. They posted on Twitter on 11Labs, a few examples. So I want to show them the. Let's skip the first two. Show them the indie rock one.

Now the.

I think it's Broke My Heart is the name of it or something like that. And then the. It was the. Maybe the third one. Yeah, Broke My Heart and then the two after that. Okay, this is basically just putting in a prompt. So if you'll read them the prompt if it shows it. And then this is the whole frickin song that got created from that kind of amazing.

Okay, so it's Broke My Heart is the title and the style is smooth contemporary R B with subtle electronic elements featuring a pulsing 104 beats per minute drum machine beat, filtered synths, lush electric piano and soaring strings with an intimate mood. And then let's see what that sounds.

Like wrong with being me.

I don't know if you can. Guys, you can hear it. Pretty good. Just with this short prompt and then second one. Well, what's that here? Was it my love? Yeah. Indie rock with 90s influences, featuring a combination of clean and distorted guitars, driving Drum beats and a prominent bass line with a moderate tempo around 120 bpm and a mix of introspective and uplifting moods, evoking a sense of nostalgia and hope.

And let's let it play just a little bit longer. You jumped around so fast. I think it's hard for people to hear. Just a little bit longer.

This one was good. With his voice, I thought.

You'Re using the toothpaste to clean your sneakers. I'm using the last of the honey for my lemon bar.

I like that when he goes first.

It's metaphorical even when you're upset.

Where was it, like, written this voice? Pretty surprising. Wanna try the last one?

Yeah.

Yeah. Now this last one is. Is rap. And it's insanely crazy how they did the lyrics. And it sounds pretty. Pretty great. And the music, as a musical person, the music is really good. Very complex, lots of layers, lots of tracks.

And Roland, just so I understand this is so that those prompts were put in and it gave the lyrics and the music the whole song. Like it was that. That 14 or 5 line prompt. And then there's just a song with lyrics, with vocalists, with music all in one. Boom. There you go.

Insane, right?

Yeah. Nuts.

We got turns. The song Turing.

Yeah, it is the one. Okay, let me reshare my new yeah screen.

Apparently they didn't put this one on Twitter, so we have to get it from a different place.

But I just want optimizing model data to the throttle Till they crown me in the model hall Admit I've been computing and I ain't talking about just booting I bet they'll never crack the code that it took to be this bold that is bold. I process data and I learn it like it's gold. Innovator, trailblazer Truly a pioneer Dreamt of changing the game now see the vision's.

Clear All I ever crave yeah so.

I just thought it would be cool to share that with you because. Is that crazy, Ryan?

Yeah. I mean, and look, so there's lots of implications with, you know, in terms of music. If you wanted to have an original song or something like that, you know, maybe you don't need the royalty free type type piece, But I think it's more interesting as just a picture of where this is going. If it can write a song for you and create all the music for you, then obviously there's a lot that it can do in your own voice. And so it's weird to me because I think it's going to. It's going to force creators to get a lot better than they are right now. I think humans will always pay to watch other humans do human work. Like, we'll always find that more interesting and valuable. Even if, you know, AI generated is quote unquote, better. That's been the case in all the art forms since forever. So I don't think it's going to put artists out of business necessarily. It is going to make sure that if you're. It's going to make sure you're great and if you're not and you're no better than what I could do with a couple of prompts. Well, you know, now might be a good time to go see if that restaurant industry Tiring.

Yes.

Yeah.

I just thought in terms of. As a creator, I think it's a new way to create. So while you could have AI generate entire books and courses for you by just having a simple prompt like the ones they're showing, to have it be a co writer to help you, to be able to have it, you know, do different choruses or bridges or transpose, to be specific about the things that you hear in your head that you're not able to get out through your fingers. I think that's really awesome. I think it opens tremendous creative avenues for existing artists as well as the people who haven't yet been able to, you know, share their visions of music with the world. So I'm really excited about it. I know this is kind of a short episode.

Yep.

Go ahead.

Oh, I was going to make one other comment before I know we got to run. Sam Altman gave an interview and he talked about his perception of the future of AI and he said there's kind of two camps. People who believe that AI is essentially going to be this other version of you. Right. Where it is going to do all the stuff that you would do, like you would do it only maybe a little bit better. And he's like, and then there's the other version of AI that's more the agent version where you have your helper, you have your assistant helping you do things. And he did say, and I think it's interesting from his perspective as somebody who's obviously driving this movement, he's more in the B camp, more in the, you know, creating agents. But he said, what I ultimately want is not an agent. I don't want an assistant. He's like, I want an executive. I want an executive level talent in AI form. Somebody who, yes, they can, plus what I'm doing. But they can also Push back if it's stupid, but somebody who I can give my unedited, unfiltered thoughts to and they can clean it up and make it better. This to me feels like a music producer you can enter in. Oh, I kind of want you know, this and then there's somebody there who's actually making it real. They're making it happen. Whether it's a talent issue, I just don't know how to do the things with my fingers or a knowledge issue. I don't know the right levers and you know, settings to. To put to make it have that output. They do. So if you bring amazing ideas, you're no longer restricted by some type of mechanical movement or even in depth technical knowledge. You just need to be able to bring the ideas. I think that creates a beautiful world.

Agree. Just a couple other things you guys want to run through. I'd love to talk about the new stuff with hey Gen on the the live agent and I'd also like to talk about the voice clone, the new Pro or turbo version for 11 labs and Delphi. Just kind of briefly.

Heygen is has been since we found it and I think will always be based on all the updates they make and how fast they make updates. Like my favorite AI tool outside of like Chat GPT or Gemini or something like that just because they keep updating it. So now you can also do. Not only can you do text to video, you can also do live streaming avatars hooked onto like a chatbot like Voice Flow or something or any other chatbot like that as the. The front end to the, you know, the back end to the chatbot. So type into the chatbot and then you can have Roland AI talking back to you directly with voice and video.

Live live video live answer questions.

But from AI pretty crazy, which is pretty insane. And then they also have a new things like URL to ads. So you can take your sales page and just put the URL into Hey Gen and then it'll create a bunch of ads and with video and audio directly for you to like post to like TikTok, Instagram, anything like that in those formats just from the sales page link. And then they also now do highlight reels for like YouTube videos or any other video that you might have that you could just upload and. And then it'll make highlight reels for you. So you wouldn't need another tool like Opus Pro or something like that. Or an editor. Yeah. So and these are just things they keep coming out with. So it's. It started with just the video. And now they, now they have all these extra new tools outside of translation, where they do the lip syncing for your lips and things.

And Matt, this is all inside of.

Hey Gen. Now this is all inside of hey Gen.

So it's like, yeah, it's interesting. You're starting to see a lot of consolidation now in these tools. And ChatGPT is doing it as well, where it's getting to the point where we're just. It's like you just have Photoshop and Illustrator, right? You don't need a lot of the other little things. Canva did this where they just aggregated and consolidated. Now you can do it. So keep def. And we should say, hey Jen is not a sponsor, we're not an investor. It's just a tool that we use. We're plugging the hell out of them right now because it's just a great tool. So good. So yeah, Delphi is also really cool. The fact that you can take it though, and it can output the clips, the ads though. Oh my gosh. The single biggest constraint that we have on our marketing teams is fresh, creative, fresh ads. And so the ability to give it a URL and it gives spits out a bunch of ads even if they're not great. The fact that now our team isn't starting with a blank page, I think that's a piece of this that people will forget about. They don't have to be amazing. It just has to be something to build upon.

Exactly. It's exactly what it is. If you have just something to work with, you can just build on from there. So that's why I love hey Gen. They keep coming up with new stuff. They're pretty great. And then the last thing is we made the Roland brain, which was Delphi, which is we took all of his content, all of his books, podcast, YouTube and it automatically upstate into Delphi. And when a new video or something comes out, it automatically updates the knowledge base with what was uploaded and then it just adds to Roland's brain. So you'll always have it learning and knowing the new thing that Roland came out with. So you can ask it any questions you want and it'll come up with the answer that it believes Roland would come out with. And we've tested it and it's pretty freaking amazing. So you can ask it and talk to like you're talking to Roland. We have now AI Roland brain that you can talk.

But if we leverage hey Jen to mimic Roland's voice, then what we can do is create A bunch of videos and podcasts of Roland saying a lot of stupid and awful things. Upload that to Deli. And then you can have evil Roland.

And that's why we created it, just for that. Yeah.

Yeah.

Not because we wanted, you know, another version of Roland. We wanted the evil Roland.

Yeah, exactly.

I. We're. Same page, Same page.

Perfect. Um.

Rolling.

That's cool, man. I know. I know this need to be a short episode for a variety of. A variety of reasons, but I feel, you know, definitely check out the 11 labs and check out 11 labs. See what they're. What they're doing with all this. Check out Delphi. It's a brave new world out there, friends.

We'll do one last AI update. Yep. And that was GPT4.0 came out 30 seconds ago.

Yeah, not 4.0, but 4 with a little O after it, like GP440, which.

They say is 50% cheaper and some. Some amount faster. But the 50% cheaper is pretty cool.

So that means that they're going to cut in half our GPT plus subscription fee. Probably.

Yes. Yes, obviously. Who knows?

Retroactively.

I think I'm going to hold my breath for.

That's it for today. Hope this was helpful for you guys. We'll see you next time on Business Lunch.

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