How To Ask Better Questions (For A Winning Podcast Interview), With Roland Frasier

Foreign. You're listening to Business Lunch with Roland Fraser. This is your seat at the table. Welcome to Business Lunch with Roland Fraser. This is the producer of the show, Darren Clark. And a very happy new year to you for our first episode of the year. Let me ask you this, are you launching a podcast in 2021 or is one of your goals to grow your network and build your audience? Unless you've had your head under a rock, you will have noticed that entrepreneurs, influencers, brands and entertainers everywhere are hosting their own podcast. Now, take it from me, it's a great strategy to network, establish credibility, market products and services, and build community. So with a thriving mastermind and a million and a half podcast downloads so far, Roland has learned a thing or two and we've loved producing the show for you. So here's some behind the scenes from Roland on how he prepares for an interview. So listen for how to ask better questions and get content that's unique to your show. This sound bite will help you create more value for your listeners and build a better connection with your guests. So enjoy and remember to hit subscribe. Here's Roland.

I think that you can ask a lot better question when you have an obsessive familiarity with the people that you're going to interview. So, you know, as someone who interviews a lot of people on the Business Lunch and at Traffic and Conversion Summit, I've got Arnold Schwarzenegger and Marcus Lemonis coming up that you guys will hear. And also last year I interviewed Richard Branson. Well, I read every book and everything that I can about these people after I read the book. The book is usually the most consolidated resource for information that somebody did. So Branson had, I think, five of them. I read all five of them. And by read I usually mean I listen to it at, you know, two and a half speed on Audible. And then I will go and watch any video interviews they had and I'll look and see if they've got a blog. I'll look and see if they've got a list of books that they've recommended and I'll go read those books. I'm an insane person with this stuff. I'm very obsessive about interviewing. So when I then talk to and Chris Voss, I've had a chance to meet and hang out with at Genius Network in person, gave him a testimonial for his book because it's so great. So I get to know all the people that I interview. I really just obsess about before they, before I get to do that. Gino Wickman I just interviewed. He's got, I think six books. I read them all and then looked at what his current stuff was. Now then you get curious and I don't want to ask the questions that everybody else ask. And so I hadn't seen like with Chris, I hadn't seen him talking about. And maybe he had because there's so much information out there, but I hadn't seen him talking about how do you negotiate with yourself? Because we're always talking about how do we negotiate with everybody else. But the person that's the most obstructive to anything that you want to accomplish is your own daggone self. And so how do we use what he's taught and what he shared so generously with us on how to negotiate with other people? He in a context that's different from what I've heard him share before. So you can also ask different questions. Cause I do lots of interviews too. And if people ask you the same daggone questions every time, it gets kind of old, right? So how can you be provocative and curious and then look for something different that still allows the person to talk about the framework that they've got, but in a different context?

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