Reflections from Traffic & Conversion Summit

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And so I basically went into outreach mode with every favor I could call, with every person, for every celebrity that might be a good fit. We ended up with a list of about 22. And we went back and forth and back and forth. And literally the evening before the day three, which is when the interview was to happen at 3 o', clock, we didn't have somebody, so. And I'm working on presentations and speaking while trying to do the negotiations. And we came down to Gwyneth Paltrow and Magic Johnson, and ultimately we were able to make a deal with Magic Johnson. But then at the same time, it's like, I got to get him a contract, which I had to write on my laptop while driving to the event. And then you got to.

You were being driven. Yes, yes, you're pretty cool. But you can't write contracts while also operating a motor vehicle. I want everybody to know that for so many reasons.

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Hey, everybody. Roland Frazier and Ryan Deiss here with Business Lunch. Today we are going to talk about some takeaways we had and learnings from our recent traffic and conversion summit. Ryan, we had some interesting learnings experiences and takeaways and such. I was, I know you and I were talking about it. Let's chat about those today. You want to kind of give a quick summary of some of the things that you thought were interesting this time around.

Yeah, let's give kind of some context around this. So this is an event Traffic and Conversion Summit that we've been putting on for this was the 11th live one. So 2019 was the 10th anniversary of traffic and Conversion Summit. It was our biggest one. We had Sir Richard Branson there. I mean, it was a, you know, a massive, massive event. We were so excited going into 2020 because not only had we just sold this event, which we talked about on previous episodes, but we were going to be moving to the convention center. We were going to have, you know, basically be able to target 10 to 12,000, you know, attendees because they could physically fit in the space. We were going to have Arnold Schwarzenegger and Marcus Lemonis and like all these amazing speakers, like huge trade floor, all this stuff. And then obviously that didn't happen in 2020, so we did a virtual event instead of. And so 2021, the event that we just had, was kind of our second shot at it. And I remember we were thinking like, well, surely by then we'll be totally done with COVID Surely by then it'll be a complete non issue. So, you know, we were hoping going back, you know, following at the start of this year, we're like, you know, we're going to get a late start. Hopefully we can get, you know, between 8 and 10,000 people there. That'd be great. That would still be the largest TNC ever, I believe. I'm not mistaken. TNC 2019 with Richard Branson had just under 8,000, like 7,500. And truly we were maxed by how many the fire marshal would lend.

Fire marshal hotel. Everybody was on us. We had so many people.

Yeah, it was bad. And so we were like, it'd be nice if we got there and you know, just right when we announced that our full agenda, including that we were going to have Snoop Dogg and Martha Stewart, which again, we talked about those deals on a previous show. So you should definitely go back and listen to that. The week that we announced this, the big coming out was when like the delta variant, like Spike happened and just hit the news and you know, where we would have expected to sell literally thousands of tickets. I think in one day we actually went backwards, which like, never happens.

Masks. San Diego went to masks.

Yeah, every. Everything kind of went sideways. So truly our timing couldn't have been worse. I mean, when you think you figure TNC 2020 was supposed to be the end of March and the world sort of Shut down, you know, March 15, it was like two weeks later was when that event was supposed to happen. And then we're like, here comes this one. Surely by then it'll be gone. Nope, delta variant, worst possible timing. So I guess again running the numbers, we can kind of talk about some of the lessons, learnings and just in general peel back the curtain, give you a sense of where maybe we're psychologically during this. We were originally 2020 hoping for about 10,000. We sold about 6,500 or so in person tickets. More virtual. More virtual. 6,500 there. Our typical show up rate would be 90, 95%. We've had some years where actually more people showed up last minute than even had tickets. So we've had a net positive, over 100% show up rate what we've been seeing. And we were a little bit nervous. Some events were getting like 30% show up rate.

Some were two weeks before our Perry Belcher was telling me, because he's got a convention, I think it was convention.com or something like that. And he does a lot of stuff in Vegas and he's like, man, the last two conventions we had 25% attendance and 30% attendance. And it was a big show too. Was. I forget which one it was, but it was, it was a big show. And they. He said the big deal was for a lot of them also that even at the show, because they had to wear masks, that the people would come in the morning and then just leave around noon and never come back. So it was kind of crickets on the trade floor. So we were concerned about it being a good experience for everybody as well.

Yeah. So leading up to it, the early registration, we had like just under a thousand people early register. And we're like, oh no, this is going to be.

But they had about 6,000 or so I think registered.

Right.

In other words, if everybody came that had signed up, it was 6,500.

Yeah, it was around 6,500 in person and then a few thousand more virtual. Right. So ticket sales actually, all things considered. Yeah, they weren't the 10k we were hoping for back in 2020, but still a lot a really solid event. When it came time for it, when the show actually happened, we had about 3,500 folks that actually registered. So a little bit better than 50% by industry standards. Great. By any normal event standard. Great by kind of our expectations and certainly what like rooms were set for and things like that. Less good. And so with what you're about to.

Share, we have to remind people that one of the big reasons that we sold was your recurring nightmare of walking out on stage at a fully sold out TNC and having zero people in the audience.

Yeah, so we'll give. Yes, I think that's again, more good context, you know the numbers more like, that's okay. So, you know, I want to say, well, I'll come back to that. So yes, Roland, you're absolutely right. And you know this because when I was like, hey, I think we should sell tnc, it's like, why? I mean, it's still growing. Things are really good. It's like literally for the past four or five years, I wake up in dead sweats, like cold sweats, multiple times in the month leading up to the event with this recurring nightmare that I walk out on stage for the opening keynote and nobody's there to sold that event. Right. And I used to occasionally also have nightmares that they're calling me and I can't get to the stage, which happened one time. I actually got locked, as you recall. I think it was TNC 2017. I got locked in a stairwell. That's another story. But funny enough, after that happened, I got out, it was fine, no more nightmares about that. But this recurring nightmare about walking out on stage, there being nobody there. I'm backstage before this event is about to kick off, and I'm looking, I'm like, this room is not full. This room is not. This room is empty. Now, thankfully, the other thing that we didn't consider is being at the trade show. It's not like we had it in the hotel and people just came down the elevator and walked in the room. The trade show is next to the Marriott, which is where we had done it in the past, but it was on the complete opposite side of the convention center. It was at least a 30, 40 minute walk from just about any hotel to get to, you know, the room. So thankfully, by the time like opening ceremonies happened, all sorts of stuff, the room, the room was pretty full. I mean, there were at least like, you know, 3,000 or so, you know, people in a room. So not, not too bad, you know, at all. But boy, the moments leading up to it, I'm back there in near, I'm not exaggerating, near panic attack. Like, I mean, I was in not a good place. I mean, I was in not, you know, a good place at all.

And so that was kind of me. I got your text.

Oh my God. So I want, I think it's important for people to realize that, to know that you know, this game that we're all playing. Right. You know, it has its ups and it has some downs also. I don't want anybody to ever think that anybody has it all figured out. I think we get credit for that. I know I had so many people being like, oh, you know, great job in your keynote. Awesome. Even my wife, because she wasn't back there with me, and I wasn't texting her because I didn't want her to freak out. She was out in the audience, and she's like, oh, my God. I know you're nervous. You did great. And my wife does not. She's not going to be super quick to compliment me. So very often what gets put out, in this case, literally on stage is not what's actually happening backstage. Right. And so I want. This was a literal thing for us at tnc, but I think there's a good metaphor here for everybody in business. When you're looking around, you're seeing what gets put out on the stage, whether it's Instagram, Facebook, Twitter, you know, whatever. Even real life. Yeah. It's not always how it actually is going, and that's why we're having this conversation now. It wound up being fine, you know, Wound up being fine. And when I was thinking we were waiting for something to go really wrong, and then it did. So do you want to tell the story about the news that you got the day before the event?

It was the day that it opened. So you.

That's right. Yeah.

You went on stage. And then I headed down there, and I had a call saying Snoop is sick and isn't going to make it. I was like.

But we paid him.

Yeah. And so it's like, obviously, if you're sick, you can't make it. And so what are we going to do? And by the way, you need to decide right now, are we going to roll over for next year? Are we going to cancel? What are we going to do with him?

We're going to.

Well, first, let me think about how are we going to deliver a really great experience for the people that have paid to come to the event, because you don't want to not have a celebrity there.

I. I was.

I. I went one time to the Inc 5000 concert and convention, and they were supposed to have Robert Herjavec from the. From Shark Tank, and he just didn't show. And they didn't say anything about it or announce anything. I went in the room where he was supposed to be. It's just like, I was, like, looking at people around me and they were looking and we're like, you must do. Yeah. And it's two people on stage that I've never heard of that I don't really care about that much. Talking about stuff that doesn't matter and we're all. The whole audience is just like. So I suggest. I was like, well, you know, we could just do what those guys did, just pretend like it. You know, these are not.

These are not the droids you're looking for argument.

You need. You need Obi Wan with you to make that happen. So anyway, I talked with Ryan and Richard and our partners at Clarion and said, I think Snoop will be great next year. It would be great. By the way, we've never started a next TNC like the next year. We've never finished one with a celebrity already contracted to go to the next one. So this is a big deal. We get to really have a lot of time to let people know that that's the case. It helps with pre sales and all that kind of stuff. Let's keep snooping. He's only doing great as far as kind of. He's continually on the rise for 40 years now. And so we made that decision and communicated to them. And then it was like, okay, who is going to go in place of that? Now keep in mind that we all have Ryan and Richard and I have several presentations that we're doing at this event. Lots of things to keep our eye on while things are going on. And, you know, despite having the wonderful team that Clarion is now running so much of it, and we've got to find a celebrity that is of kind of equal stature and appeal to our audience as Snoop and do it in a day and a half and preferably a day so that we can announce that this is happening. And so I basically went into outreach mode with every favor I could call, with every person, for every celebrity that might be a good fit. We ended up with a list of about 22. And we went back and forth and back and forth and literally the evening before the day three, which is when the interview was to happen at 3 o', clock, we didn't have somebody, so. And I'm working on presentations and speaking while trying to do the negotiations. And we came down to Gwyneth Paltrow and Magic Johnson. And ultimately we were able to make a deal with Magic Johnson. But then at the same time, it's like, I gotta get him a contract, which I had to write on my laptop while driving to the event.

And then in fairness, you Were being driven.

Yes.

Yes, you're pretty cool, but you can't write contracts while also operating a motor vehicle. I want everybody to know that for so many reasons.

And then I had to submit. You have to submit your questions in advance. And so they're like, okay, we got the contract, and Clarion was right on it. Got the wire out to pay the fee and everything. You know, it was amazing how fast that deal happened. Credit to Magic and his team and Clarion and our team to make all that happen so fast. And then they text me and they're like, okay, we need the questions. And I'm like, man, really? I was like, I didn't know I was going to have to do the questions and writing ahead.

You always do.

But I was like, maybe because it's the day of the event. And so when Ryan and I were driven down there that morning, the third day, I'm like, I can't talk. Is it okay if I just listen to my headphones? I'm listening to Magic interviews and his books and all this other stuff.

What time did you wake up that morning rolling to see 3:00am And I.

Went to bed at 1:00am yeah.

So. So again, this is another thing that I want everybody to hear because these are stories, but they're also lessons, right? So, like, this really bad thing happened. And your ability to stay cool on the outside and the inside has always been impressive to me. I can fake it on the outside when to people who are looking, but I've got to share my pain and misery with those closest to me for some reason, which I think makes me fly. You don't do that. You manage to kind of bottle it all up, which is impressive. But in both cases, it's like, well, suck it up, buttercup. Let's get it done. And I love that you're like, yeah, I mean, I guess that just means I'm not going to. And it wasn't a question of, like, this, and you weren't looking for pity. And we're like, man, that's so awesome. Thank you for doing that. And do you remember because you interviewed Martha Stewart and nobody knew this, but I don't. Well, I'm not gonna say.

Okay.

No, I am gonna say it. Backstage when she arrived, she had somebody helping her, and she had a device to help her walk because she had just had, what, like, ankle surgery. Ankle surgery. She'd, like, broke, like, fractured her ankle or something like that. And you didn't go into all the details, but on stage, you were like. And yet you're here. I can't believe that you did that. And kind of expressed amazement that, you know, here's this amazing, iconic, you know, entertainer, businesswoman, billionaire, who literally broke her ankle, would have had every reason to be like, yeah, I can't go. I just had surgery. I literally can't walk by myself more than a few steps. You know, my doctor, she literally, her doctor was like, don't move. And there she is. And she was like, but this was the job, like. And she was so matter of you remember, you probably remember better than I do. You know what she said. Eventually, this will be on a future business lunch podcast, so our listeners will.

Get to hear it.

It was just so matter of fact, she's like, no, of course I'm here. That was the job. And it was kind of like, of course I'm going to wake up at 3am to listen to Magic Johnson's biography and every interview that he's ever done so that I can craft questions and get them to him ahead of time. So this idea of, like, just suck it up and do the work is also, yeah, it's okay to freak out. And on the outside, you need to understand that the people who seem like they're the most together generally don't. Sometimes crap goes sideways, but that's a reason to maybe sleep less. It's not a reason to give up.

Yeah, you deliver on your promise and you make the thing, every bit of what you promised it was going to be to the people who have invested their time and money to come. And you've got to work yourself a little harder than normal for, you know, however long it takes to make that happen, you do it. The other thing that was fun was, and I don't want to say specifically, but there were some communications that went out that weren't authorized and related to some of the celebrities. And you've got to get approvals of every single thing. And that created this just the same day, by the way, this huge tempest of drama around what had happened.

The swirling tornado of feces is what it created.

Yes. And so same thing there is like, to me, it's just you say, okay, so here's the things that we can do about it. This is all we can do. If anything else comes of it, then it's going to come. And there's nothing, no worrying or freaking out that's going to cause that not to happen. And by the way, what the actual exposure is, is this. And it's not that much good thing, you know, good legal thing to have, but it's like that all was there and I don't even know what else was going on. But we had so many things behind the scenes. But in that, I mean, this was more than normal. This was so much that some of the people that were helping us like burst into tears when it was over going. I'm so relieved. Just an emotional purging. It's.

It was.

And keep in mind, this was carrying over from two years now. Like all the sponsors, all the deals, all, everything for almost two years. Because we make these deals well in advance of doing the event. So that the most.

These deals were done back in March, April of 2019.

2019. Yeah.

Yeah. And so no, and I think like what you said there. And it was interesting during this season where everything is during each one of these things that happened because there was also drama around the virtual event. Like, so we had. We needed to hybridize it, have a virtual one. And there were issues with the feed going out. Obviously. A lot of people who last minute were told by various governments that they could not come in. They had to shift to virtual. They're staying up late because of time zone issues overnight.

Marcus Lamanis and Arnold Schwarzenegger. Right?

Yeah.

We had to send crews to their.

Homes, you know, but even like this year was like just the feed kept dropping out and people were freaking out. I gotta brag on our partners on this one because they made the decision, look, a lot of people bought virtual but didn't buy the recordings. And so we're gonna refund anybody who bought the recordings and give everybody who didn't the recordings for free to make it right. So when bad things happen, it's okay to freak out for a little bit, but you still gotta deliver and you gotta make it right for your people, for your customers. What I thought was interesting is there were like two groups of people on our teams, on the collective teams. Anytime something went wrong, there were the people who, when bad things happened, they got more calm and they pursued solutions like, that's you. Like you are. And we definitely have some people on our team who are like that. And then there are some folks who they just seem drawn to the drama. And it's like they act like they don't enjoy it, but the fact that they just keep going at it. I'm not saying that they're bad people and I'm not saying they can't do a good job, but it may mean that they're not yet ready for a leadership level type post. Because I think that the thing that separates leaders in business and in life is when bad things happen, leaders are able to remain unusually calm. And I just don't see that with everybody.

Calm and call and audible.

Yeah, calm, exactly. Calm and call. And it's okay to freak out for a bit, but you're not able to freak out completely, and you still have to deliver. So what were the other. So, all in all, I think it's interesting to look at this. My big takeaway was, who said, like, comparison is the thief of joy? Do you remember?

I don't know.

I think it's like Kant or somebody like that. Some philosopher. I remember the entire time, all of TNC being so disappointed and just having this general sense of, like, this year. Yeah.

During the event.

During the event. Oh, wow. This is a confession, right? I'm not saying I'm right, being so disappointed. What I realized is I was comparing this year's event to the picture I had in my mind of what TNC 2020 would have been had there not been a pandemic.

Interesting.

What an incredibly unhealthy and unhelpful mindset to have, right? And it wasn't until I don't know when I think it might have even been my wife, I think it might have even been Emily, that she's like, I don't understand, because everybody else seems kind of happy. Like, the attendees all seemed happy. Like, we were at times freaking out. But the trade floor, man, the trade floor this year was so elevated. It looked amazing. The vendors, like our sponsors and exhibitors, were thrilled because there were people all over the place on the trade floor. It was. It was popping. It was great. The VIP area was great. The celebrities, like, Martha Stewart was amazing. Being able to get Magic Johnson, he was. I don't say better than what Snoop would have been, because I know Snoop's going to be there, but for the moment, and really what we need in that time to close it out, his energy, I think, was perfect. It was amazing.

Outstanding. I'm sad that we weren't able to have him be able to agree to have that interview on the Business Lunch podcast, because he said basically, he's got, like. All my friends asked me to be on their podcast, and I just don't want to be on a billion podcasts, so I can't. But, you know, I want to, but he was pretty cool about it.

We may go up after the fact and see if we can buy. But all that said, when I realized that I was comparing this to something that I had hoped would be but never could, because a Pandemic struck, right? That's not fair. It wasn't fair to myself. It wasn't fair to everybody who was busting their tails to put on a great event. It wasn't fair to our customers who, frankly, were enjoying themselves and getting tremendous value from it. And I realized, like, dang, this is actually great to have thousands of people here in a time when so many people came to me like, thank you for doing this. It's so great to do this and to elevate the experience. And yeah, I know, you know, you wish that there are more people there, but come on, like, thousands of people literally could not come.

And lots of people credit not that did not come across at all. And the only time that you seemed worried was when you text me that one the morning when you're like, there's not a lot of people in here. We'll see how it goes. But that is really good that I agree with you 100%, is that that's an unfair comparison. But you did not. You didn't come across and it didn't seem to in any way detract from, you know, from your delivering or our ability to drink large amounts of wine every night before we went on stage the next day.

Well, perhaps the. The drinking large amounts of expensive wine every night was, you know, not coping in the best possible way to some of the things that I was dealing with. There's nothing wrong with drinking great wine. You got to question, like, your motives, though. No, it was. I just. I gotta say, it was. There's some things that you're so happy that they're done and you just want to kind of. And this was kind of that because it's just.

Because it's so much carryover.

So much, yes. So much carryover. But God dang it. I'm really proud, in retrospect, I'm really, like, proud of the team. I'm proud of the work. I'm proud of the content and the product that was put out there. You're always going to have some sessions that are better than others. No matter what, that's going to happen.

We found a lot of. We have a new senior management team in their roles and in a lot of people from when we've last done tnc. And so that was. The other thing is that we had a lot of takeaways and learnings. I think the tech stack was way too complicated. I think it's. We have successfully run events for years, over a decade, and so just kind of not having communication between some of the People that are good at doing events and accounting for them and letting their learnings be how we work this and trying to reinvent the wheel. I think that we learned that we can get better at our communications there and our sales strategies and what we're exactly going to do. But overall a win. But definitely probably room for at least a doubling of performance improvement on some of the things that.

Hey, business hunch listeners, we're going to get right back to the show. But Roland wanted me to invite you to a brand new training that he's doing on acquiring businesses with no money out of pocket. It's something that he's talked quite a bit about on the show, but he's doing a free training where he's going to walk through the entire process. So if you want to get access to that, go to businesslunchpodcast.com epic that's businesslunchpodcast.com epic and you can get signed up.

We're doing with the learnings that we've got from this.

Yeah. So looking back now, we've had a few nights sleep. It's still fresh, I guess. It was around.

You and I were both like at the end the next two days I.

Was just like out, nothing. Well, I got home, I got off the plane and it was instantly like, we got home. It's like, go to my daughter's cheer. My daughter was a cheerleader at the football game. So it's like, go and be surrounded by people. Hell was the event. It's like, shut up. I hate all of you. Definitely needed more time to decompress. But now that we've had that time, any kind of key lessons, takeaways, things like that that we haven't talked about or that you would want to emphasize, put an exclamation mark on.

I think just it goes with our philosophy, which is don't panic, just move forward. And so I think we really had the right focus. I'm proud of all of us for having the right focus on the customer experience. And really whatever it took, everybody, I mean, so many people worked their butts off and put in double time and triple time and didn't sleep and made this happen across the hundreds of people on the team that bring that event to life. And so I just think from that perspective, it was great. And the realization that, like, when something goes wrong almost every time in my life, every bad thing leads to a better thing. So the challenge with Snoop, I think we'll have a even better performance from Snoop because 100% and he'll feel like coming in with a big win. I think Magic, the relationship that we've got and the ability to talk with them this week about working with their foundation and digital marketer, I think is super exciting. So that would not have happened had we not had him come. And the ability for the people that helped us bring him in, like Dan Fleshman and some of those people, really, it's good to be able to. To see that you've got friends that will come and show up when you need them. And then Magic's performance, he was just awesome. So across the board, the only thing I would say is there was definitely a big takeaway to me was that I think that without our involvement, unfortunately, the tech stack on the performance side, the lack of information on how sales were going each day or throughout the day, that was something that we definitely can improve on. And I think we just tried to make it more complicated than it needed to be. And sometimes relying on tech isn't necessarily the best thing when you can just write it down and have it all there and, you know, and be up to date every single minute instead of, well, we have to make this system talk to this one and this one isn't, and this one's down. And that was really frustrating.

Yeah. And ultimately it was solved by just manual input into a spreadsheet, which solves so many things. Yeah. I guess for me, I think two big things. One, and you said it. You touched on it. The resilience is built like it's a muscle and it needs to be torn down. And it only gets built in these difficult times. And so being challenged now, we know. Not that I ever want to deal with it again, but we know if we have a celeb drop last minute, it doesn't mean we'll always be able to pull it off. But we know that we have. And so we know, okay, there's no need to completely panic and freak out. We've been here before. We can do this again. That is a gift in business and in life. So if you're listening to this and you're going through, like, a really tough time right now, you're going through a brutal season. I don't want to sugarcoat it and make it seem like everything's going to be fine. It may suck for a while, but you're building up scar tissue, you're building up resilience, that muscle that you can deploy later on in business and life. And I just don't know any other way to get it. So that was kind of the first thing, and the second is just how much of my own personal ego was wrapped up in stuff. That was the thing that, that I realized when I was worried that not enough people were going to be there. It wasn't because I was worried about the success of the show. It wasn't because I was worried about the people not being there who needed to hear what we had to share just in business and life changing kind of knowledge and ideas and that experience that they had. I was worried about looking dumb and that was where everything was coming from. And so I would just as I confess and admit this here to all of you, I would ask you to look in the mirror and say how much of the things that if you haven't taken that action, if you haven't taken that thing, launched that product, made that sales call, made that business development push, if you haven't done that, how much of it is wrapped in your actual concerns about the business or how much of it is concerned about you worried about looking dumb? And if it's the latter, I would say the same thing that I said to you, that I said to me, which is just suck it up, buttercup, get to work, do your job, stop making about you.

Yeah, and I'll close out too. One thought based on that is, so the number of people that were in rooms was an issue for some people. And so if you're ever at a live event, just to me, you focus on delivering the absolute best performance that you can with the people that you've got. I had a room, the main ballroom, which sat like close to 5,000 people. They forgot to put on the app that I had a session there. So when I walked into the room, there were. Well, I was backstage and again, some people were calm, some people were freaking out and they were like, you can't go on. The session's canceled because we didn't put it on the thing. And I'm like, no, it was on the, it was on the agenda that was online.

It was on the agenda, it was on the website and we committed to it.

So I don't care if there's eight people or 8,000 people, I'm going to go out and do it. And I'm not upset about it in any way because this is what we're here to do. It's like. And again, that's something that to me, I've had to learn over time. But here's the cool thing, is that if you impact one person in the audience with what you have to share, then you had A huge win because you made it a win for them and they got what they wanted from coming to that event. And so there were rooms that I had that were completely full and there was the room that had 18 people in it, you know, which was your.

Only main stage session. Also, you had every reason in the world as a, you know, as a partner, as an owner of the company. This is your, you know, your main stage solo session. I know we had Wicked Smart and obviously you did the, you know, you did the celebrity interviews and business lunch things that we did there, but this was your main stage talk. And yeah, we showed up and there's again, people freaking out. We got to cancel it. I was like, oh man, I feel really bad for Roland. You're like, it's fine. And dude, there were in a room set for, no joke, about 5,000 people. There were less than 50 people in that room. I mean, it was. And you didn't care. You were just like, no, it's totally fine. I'm going to go deliver for those folks. And you did. They had an amazing experience. If you were at TNC and you didn't get the recordings, it's worth getting the recordings just to get that particular session that Roland did on, especially because.

Nobody else saw it.

Yeah, it was the. I told everybody. I was like, all of you who are here, you get the treat of a lifetime because you were here and nobody else was. Yeah, very cool. Awesome.

Well, good show. Happy to have it in the bag. Looking forward to 2022 and hope that everybody that is watching listening will come. We have some really, really exciting things coming up.

We do have another event, by the way.

I just got what event, pray tell, is. It's the scale up Impact Live. I don't know, I can't remember the name of it.

Scalable Impact Live in Austin, Texas. November. At some point, I can never remember the date. They're going to have to go online.

The event is the 2nd and 3rd of November and 21, and then our war room mastermind is immediately after that on the fourth and fifth.

Yes. And it's in Austin, Texas, which is a lovely place to be in November. No joke. Great time to be there.

Now we might even have some significantly cool celebrities coming as well.

And even if we don't, we're gonna be there. It's single track workshop style. So it's Roland teaching it, it's me teaching it, it's Richard, it's us just kind of working through processing two days, just getting actual work done, learning cool stuff, networking with cool people and yeah, so tickets are still available but might.

Want to find said tickets.

Scalableimpactlive.com Go check it out and hang out with us.

Love it.

Awesome. Thanks everybody. We appreciate you being here. We'll see you next time on Business Lunch. You've been listening to Business Lunch with Roland Fraser. If you're enjoying the show, let us know by subscribing and leaving a review. And for more information go to businesslunchpodcast.com thank you for listening. Ever wonder how some people build real wealth through acquisitions while others just sit on the sidelines? Well, I'm here to tell you it's not about luck. It's about having the right system, the right deals and the right guidance. And that's exactly what we give you in the EPIC Deal Fast Track. If you've been thinking about buying a business, but you keep getting stuck, whether it's finding the right deal, structuring the financing, or negotiating with sellers, you are not alone. Too many people waste months, even years just thinking about acquiring a business while the real opportunities pass them by. The Epic Deal Fast Track is not another course. It's actually an implementation program and it's designed to get you from the idea to the acquisition in just 16 weeks or less. We work with you one on one to help you find, fund and close your first or next deal. And once you do, we're going to plug you into our elite EPIC board community so that you can keep scaling through acquisitions. We install three powerful systems in your business. The first is the Deal Flow Engine so you always have high quality off market deals coming to you. Number two, we give you our offer and funding system so that you can structure offers that get accepted and fund them creatively many times with no money out of your own pocket. And number three, our closing and integration system so that you don't just buy a business, you actually successfully run and scale it once you have acquired it. Plus you'll have direct one on one support from an EPIC Deal Advisor every step of the way. And that's people that have actually come up through this system and done these deals themselves. That's the only way to become an EPIC Deal Advisor. And if you're serious about acquiring a business this year, don't just sit on the sidelines. Just text I'm in to 334-458-9034 and we'll get you in. So text I'm in 233-445-8 9034 will get you in no fluff no wasted time. Just real deal making from people that are actually out there doing deals right now. I'll see you there.