The Best Approach (And Worst) For Making Millions in 2021, With Roland Frasier

Foreign. You're listening to Business Lunch with Roland Fraser. This is your seat at the table. Welcome to the show. This is Darren Clark, the producer, and as we draw to the end of the year, we've got an incredibly valuable sound bite for you today. But also be sure to hit the subscribe button because we've got another great episode coming on Wednesday with Jay Abraham giving his big takeaways from 2020. So just to set this up, Roland recently talked to Pete vargas at the 21 for 21 challenge, and he's looking back on March 2020, when every business owner out there was verging on panic. It was a world of uncertainty, and Roland saw that they needed to act fast. Things are still uncertain for most people, so listen to how Roland pivoted quickly into a wildly successful strategy and one that they've used in the form of the Epic challenge and the 21 for 21 challenge. The point he's making today is about mindset. It's a brilliant, brief recording, but hopefully it will give you the nudge you need to do something in 2021 that will make millions for you, as it did for Roland. Thanks for listening.

Pedro. Deo's one strategy he's going to talk about today has been responsible for $4 million of business this year for Roland and Digital Marketer. I'm not sure if Roland's here. Roland, we got.

I am here. Roland.

This is off the charts.

It's pretty exciting. I'm very psychedelic. You actually introduced me to Pedro just before this whole pandemic thing happened at Grant Cardone's thing when you guys were speaking there, and he came over and broke down this strategy of challenges that you and he were using. And we had all of our events canceled like four days later. And then I was, you know, went to. Our marketing team, was like, man, let's do a challenge. And they're like, when I'm like, how about Thursday? And we just rocked it. Put it in. And every single month since then, you know, our first one was like 870 grand. The second one was like 800 and some grand. And it just kept on going. But the big thing, like, from a lot of the chat that I see is just do this. Don't study it anymore.

Do it and mess it up.

Break it, but do it because you'll learn so much from doing it. And that's what we did with Pedro. You know, I literally, like, sat on the couch while he broke down for my partner for Ryan Deiss, the challenge with. And Pete was there too. I'm on the couch because it's for a different business. I wasn't even thinking about doing it in ours. I had no fricking clue how to do any of that stuff. I just knew that we had to do something to pivot. And Pete, you did the same thing back then when everything happened in March as well. The thing is that if I was still plotting and planning how to do this, I would not have $4 million that we have right now. I would not have seen about 20,000 people come through onto our list. I would not have had about 6,000 people that we got to help with giving them the benefit that we make available through the challenge. I would not have had seven or 800 people that bought a program. Right? That's all just because we just did it. And I mean, I didn't even have the thing like I built the content on the back end while we were doing the challenge and as we were fulfilling. So, I mean, you don't have to have all this set up to me. In business, the worst thing you can do is start a business or start a business program or a plan or a profit center and have to get your business cards and set up your company and all that other crap first.

Do it and make money first.

Right? Get it out there, just do it and do it imperfectly. There's just nothing like taking action.

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