The Impact of AI on Business Growth

Yeah. So let's break these down. Let's go one by one. Like, I would love for you to kind of break down how. What are the different areas and kind of explaining like, let's go sort of department by department and say, like, how are we still using AI? Because I do think it's important. Right. And I know that's where you were going. I just want to make sure that I can draw some baskets around it for people who don't know what these tools are at all and they don't know what they mean. But the.

I think it's safe to say that.

From a hype cycle perspective, you know, if you're familiar with the Gartner hype cycle, you can Google it if you're not. But I mean, basically you get the innovation trigger and then you get the peak of inflated expectations, then it comes down because nothing could ever live up to, you know, all these expectations and you're, you're kind of in the trough of disillusionment. Then you get the slope of enlightenment and then you kind of get the plateau of productivity. It's sort of how it goes. So it's like up, down, back up a little bit. Not as much to the kind of crackhead enthusiasm that launched it.

Hey, everybody.

Another episode of Business Lunch that we.

Want to welcome you to today with your host, Ryan Deiss, and me, Roland Frazier. Ryan, how you doing today?

I am doing fine as long as I don't look at my investment portfolio. Yeah, you don't do much in stocks really at all. Right. Like, you pretty much stay out of the public markets.

Yeah.

So I don't have tons of exposure. You and I share a similar investing, you know, I think, mindset in that. We like to invest in our own businesses, we like to invest in private companies where we can make an, make an impact. We like to be really heavy in cash so that we can take advantage of opportunities when they arise. But that being said, I still do have, you know, a not insignificant exposure to the, to the public markets. And man, it did what it always did, which it kind of bounced back. But like there were, you know, a day or so there where the, the public markets were just getting obliterated. And, you know, I'll tell you, so don't. As long as you don't sell, you don't realize the losses. And so I'm, I'm in no hurry, so I'm like, I don't really care.

There's a separate lesson there.

They shot up quite a bit also.

Right before that yeah, exactly. They're like now down to the all time lows as of like last June or something. It's like it, it dropped to where it was like 60 days ago, which was still insanely high. So yes, I mean so much of this is just crazy kind of clickbait. So I don't necessarily want to talk about the public markets because one, we don't really care, two, it's not our area of expertise and three, depending on when somebody look listens to this, it's going to be irrelevant. What I thought it informed and what I wanted to talk to you about though is, is a lot of the stocks that were getting hit the hardest were the quote unquote AI stocks. Yeah, right. And so like Nvidia had fallen off a lot. Amazon missed earnings a bit. But where investors really got spooked was when they announced that they were going to continue making massive capital investments in AI and investors like no, we don't want to do that. We don't see that as a good thing. It used to be if you said you were going to doubling down on AI, you got rewarded. Now you're getting punished. At the same time, it seems like kind of a lot of the errors come out of the AI hype balloon. And so I thought it would just be fun to have a conversation about, you know, where do we feel like AI is right now? Is it living up to the hype? Is it living up to the expectations?

I mean, it depends on whose hype and whose expectations. I think that it's, it continues to be amazing is the investors are always way, way ahead of the curve with their expectations of what is going to happen. And it's always the rosiest of rose pictures when something new comes in. And that's I think supported and promulgated by the investment banking community and all the people that make money by having stocks go up. So that makes sense to me that there was a lot of hype around it. Also it's a bit of a gold rush. They're wildcatting. If they're, if they drill the well in the right place, then you know, it's, it's a, you know, multiple, you know, grand slam home run. So for, for me, like what I see as far as when, when ChatGPT first came out, that was like crazy amazing and all of the productivity increasing things that we were able to do with that were and continue to be just miles ahead of where we were before. We are actively using all the things that we discovered over the last, you know, since that happened to today regularly. There was kind of like chat GPT came, then there was several months of a lull. Then there's Google saying holy crap, we're way behind. We've got to have one too. And you know, but we were working on it the whole time and, and of course Amazon has been in, you know, with Alexa and I say that and then it immediately starts talking the.

A R E. Is that what that is?

Yeah.

That's amazing. Hey Ryan Deiss here, co host of Business Lunch. And before we get to the show, I have an exciting invitation for you.

My business partner and Business Lunch co host Roland Frazier and I are hosting a live in person event. And if you're a bootstrap business owner who wants to build a 10 million and even a hundred million dollar business in the next three, you need to be there. This event is called Get Scalable Live. And over the last four years it has transformed from a small gathering of entrepreneurs into the largest bootstrapped entrepreneurship conference in North America. Now, I know what you might be thinking. You're probably thinking, Ryan, really, another business event? Is that really what we need? But trust me, this isn't just any other event. You see, unlike most conferences at Get Scalable Live, you'll have dedicated time to take action and actually work on your business instead of just in your business. Over three days, you'll work shoulder to shoulder with like minded entrepreneurs to implement what you're learning and get valuable feedback that you're just not going to be able to get during the normal day. Today you're going to be immersed in fresh ideas, strategic insights, and you're going to get the support and guidance that you need to actually reach your business goals. So this is your opportunity. This is your chance to step out of the day to day, to eliminate the noise and finally work again on your business, not just in your business.

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This, if you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission. And by the way, speaking of admission, right now Business Lunch listeners can save an additional 10% off of our already low early bird ticket pricing. So just head over to getscalablelive.com and use promo code LUNCH at checkout. Again, that's getscalablelive.com promo code LUNCH. It is truly amazing what can happen when you step out of the day to day and spend just a little bit of time surrounded by other Powerful business owners. And since this opportunity only comes around once a year, you don't want to miss it again. The link is getscalablelive.com and don't forget to use promo code lunch at checkout to save up to 67% off the full ticket price. That's all I got. I'll see you in Austin. All right, back to your regularly scheduled.

Programming with that unnamed thing that I can't say. They've been working on it over there at AWS for a long time. So there are no strangers to attach investments, nor are they strangers to investors saying you're crazy and then they do the opposite and end up making investors a ton of money. So but as far as like what I've seen was that we had really about a year of just the GPT Gemini kind of stuff. They're, you know, they and Claude and, and Grok now I think got 600 and some million dollars are all and anthropic are all kind of, you know, versions of the same thing. So then you see these, you know, after about a year you saw 11 labs and hey Gen and a couple of others really, really taking shape. And so I would say like last November I think is when we had our get scalable live and you and I sat in the green room for the first time ever. We recorded you and then had a video of you, you know, talking just from that few minutes. And we use that stuff all the time now so like in ads and welcome videos that are personalized at scale and you know, things like that to actually have versions of us that, that are welcoming people with their own names and things like that. We have used Delphi now to become a live question answer so that people.

Yeah. So let's, let's break these down. Let's, let's go one by one. Like I would love for you to kind of break down how what are the different areas and kind of explaining like let's go sort of department by department and say like how are we still using AI?

Because I do think it's important.

Right. And I know that's where you were going. I just want to make sure that I can draw some baskets around it for people who don't know what these tools are at all and they don't know what they mean. But I think it's safe to say that from a hype cycle perspective, if you're familiar with the Gartner hype cycle, you can Google it if you're not. But I mean basically you get the innovation trigger and Then you get the peak of inflated expectations.

Then it comes down because nothing could.

Ever live up to, you know, all these expectations and you're, you're kind of in the trough of disillusionment. Then you get the slope of enlightenment and then you kind of get the plateau of productivity. It's sort of how it goes. So it's like up, down, back up a little bit. Not as much to the kind of crackhead enthusiasm that launched it. I want to go kind of point by point in terms of what we're.

Doing, but where do you think we.

Are in that cycle?

Because you're somebody who's been.

And I want to set the stage for those who don't know. You've been at the forefront of this for a while, not just talking about it, but actually doing it.

Are we in the trough of disillusionment?

Are we beginning to kind of climb back out of the slope to the slope of enlightenment?

Where do you think we are?

I don't think so. I think we might be teetering between the hype and the trough, but I don't think we're in a trough of disillusionment. I mean, investors might be, but I don't think users of AI are.

There's the distinction.

Yeah, yeah, I think that that is. And, and that's why I wanted to talk, you know, about this with you because, yeah, investors and their perspective is so different than what actual. Within what the people who are actually using the tools perspective is. But what gets the news and what gets hyped up and what gets the, you know, the clickbaity headlines is the investor perspective. So, yeah, let's talk user stuff. You're actually doing it. We're actually doing it. Our team is doing it. Can you kind of go, I don't know if you want to go like team by team or department by department, but talk about like, what are we still doing today even if everybody else has decided that AI was overhyped? What are we doing today to increase productivity?

Yeah. So I'll tell you kind of like the different areas from a high level strategic things that I find it to be really, really helpful for is having a conversation with it about things I'm thinking about doing to draw on it as an advisor. And so we've created prompts and GPTs that are actual expert advisors in each of the major areas of the business, from HR to finance to marketing to sales to strategy. And I.

Give me an example.

So I can basically pull it, I can pull it up and say, I'm thinking about, I'm thinking about a new acquisition. I'm trying to figure out currently Our market is 1, 2, 3, 4 and we're looking to accomplish the following and we're thinking about doing it from an acquisition. What are the types of companies that you would recommend that we look at in terms of categories or industries to acquire to help us achieve that goal. And then it will really help me to identify strategic acquisition candidates that I might not have thought of in addition to ones that I had so functioning.

As a research assistant type capacity. Right. Like if you were to have that, that, that well informed, well educated.

I have a, I have a conversation with it. So I'm, I'm, you know like I programmed the button on my iPhone, the top button to pull up chat GPT so that I can just basically hit that and just have a conversation. So I'm actually talking to it like a peer more than I am just using it to do, to be a kind of a glorified Google, if that makes sense. So I'm getting more strategy out of it than, than that. And I'll also role play scenarios with it as well. In hr, I've used it multiple times to hire key people in terms of interview questions, in terms of, you know, best ways to do diligence, in terms of the description for their job and that sort of thing. That's been really, really helpful because when we're doing the live interviews for people and it will suggest things that are questions that we wouldn't have thought of that are really, really good questions, I might be a little uncertain about something that they say or the way they answer. And so I'll kind of run that through the AI to say, you know, this is how they answered that question. What does this mean to you in terms of the candidates qualifications for this particular position? And that's been really, really, really cool.

I mean can you think of a, can you recall a specific example of when you did that? That sounds interesting. I've never, you hadn't told me about that before.

Yeah, I can't, I can't. But I remember I was, because I was, I was in Bordeaux and I had an interview for a CFO candidate. We had two or three back to back and it's like the middle of the night and, and so I'm, you know, not in the most work state of mind, you know, in, in Bordeaux, you know, wine, dinner, you know, fun, all that kind of stuff. But I, but I, you know, I had to be there and, and I wanted to contribute meaningfully and that was just a couple of things that they said that, that I, I wanted clarification on. You know, it's one of those things like somebody will say something and they're supposed to be the expert, and then you're just kind of like, I'm not sure if. And so I could put that in and then get feedback and questions to ask, to clarify. And that was actually cool and very, very helpful. So I've used it more than I would have thought for that kind of stuff. And then.

Were you doing that in real time?

Yeah.

That's awesome.

So in real time you're asking a.

Question because this happens a lot. And I know we get this question.

From a lot of our clients and portfolio companies.

How do I hire for a role.

That I don't know anything about? Like, I haven't done this before. I'm not an expert in it. You know, if you're not. And the CFO role is a perfect example of that. A lot of entrepreneurs don't have a financial background. You're hiring a cfo. Many of these people are professionals at making, you know, entrepreneurs feel stupid. It's kind of how they get their kicks. And so you're interviewing them and you're almost intimidated to ask follow up questions or to ask clarifying questions. And so I love the idea that.

It'D be harder if it's an in.

Person interview, although not impossible. But.

I have my iPad in front of me just like I do right now, and I'm constantly putting in questions when I'm in that. You know, even yesterday when you and I were doing the podcast and we were talking about is hype style marketing, the traditional direct response kind of headlines and things with clickbait damaging to your brand? Well, when you and I were talking, we were talking about prestige brands. And so I just put into Gemini, I said, give me 10 examples of direct response ads used by Chanel with links and pics and boop boop, boop, boop. So then while we're talking, without missing a beat, I can say, well, I mean, Chanel had da da da da and da da da da da da da. And I do that all the time. And it is amazing as like this, this little satellite brain that you have. And then you get to come across as if you know all these things. I'm not trying to do that, but I mean, like, it just enhances your ability to be on point for everything.

You know what it reminds me of? You'll see movies sometimes where there's like a politician. And they're going into a room and meeting these people and they've got like the assistant in their air being like the person who's walking up is the, you know, the CEO of this and their wife, you know, loves pickleball.

Yeah.

It's like, oh, yeah, how's stuff going at this? And, you know, Sandy, how's the pickleball game? You know, it's like, you've got that.

But I love what you said before.

It's not just the quote, unquote, lowly assistant or the research assistant. You talk to it and you treat it like, like appear in these.

Yeah, I have discussions with it, you know, both via text and, you know, talking to it. But. But then for finance, I'll use it to identify red flags. We'll upload the PDFs of financial statements and I'll ask it to do all of the ratio analysis for me and then give me anything that seems like it's off in terms of, like, is it above or below the industry average for this type of industry? And that saves like a crazy amount of time. Just the ability to go through multiple deals really, really fast. I'll use.

And for those who don't know, I think this is important. I'm sorry, I know I'm interrupting. I want to make sure we get these details because you're so knowledgeable about this and it makes, like so much sense to you. But people, a lot of people don't realize because they use chat GPT when it first kicked off, whatever, 18 months ago, two years ago, however long I'm stuck at Calendar, they don't realize that now you can upload just an image to it. You, you can upload an Excel file. You don't have to feed it the information sort of in chat form.

You can give it the actual document.

Just like you would forward it onto an analyst. And so there's no real extra work on your part. And that's really only, what, a few months old that it's been able to do that.

It feels like maybe six. But yeah, I mean, there were like, apps that were built to be able to do it. And then ChatGPT launched the feature and said, you can do this now. And some of them you can, and some of them you can't.

They're.

They're all at different phases of advancedness, which is why I think using them all, you know, or at least picking two or three to use is smart, because if you're all in on one, like, Chat GPT to me is kind of terrible at real time Internet access, whereas Google's got access to all of the YouTube videos and search results and things like that. You know, the Claude seems to be way better than either ChatGPT or Gemini at creating long documents or analyzing long documents. So like when we write books automatically, which we do, you know, we've got prompts that we just basically it asks us a series of questions and then it turns out a book and we've done those in multiple languages and then we've created audio books out of those books using 11 labs, which does an AI voice. You, you record your voice into it and then it will clone that and, and it's gotten better and better. And the alpha of, I think it's turbo or real voice or something. They keep calling it different things, but, but the latest one that's not quite released is insane. Like it's, it's dead on crazy. As you know, we do podcasts with it. So we've created entire podcasts of you and me or other people who are. We've done about 30 of these now for 30 different, complete different podcast shows that are either interview based, where AI versions of you and me are having conversations with each other. And now it can be in audio or video. So this, this podcast that you're watching right now could very easily be done with AI. And, and so as you were saying about like uploading documents now with heygen, which is one of the tools that's our favorite, I'd say like chat GPT, Gemini, Claude, Hey, Gen 11 labs, Delphi and voice Flow are probably our biggest productivity things at this point that we.

Use like say those again for the poor souls who were driving and missed it.

Yeah. So chat GPT, which is OpenAI's Claude, which I believe is anthropic, the Google one, which is Gemini, those are the three main platforms that we're using to have like these conversations with. And you get different things it's worth like for medical, you get a second opinion. I would always run my prompt through at least two of those and particularly ChatGPT and Gemini because you will get different results and sometimes you can get sources and citations from one of them and not from the other. And you know, and there's no rhyme or reason, you know, I don't even think that they know how, you know, like why it comes up with what it comes up with. So those three are like kind of the, the, the base level of being able to research, process, have conversations, etc. And then we use 11 labs for all of our audio stuff and 11 labs APIs into several of the other programs that I mentioned so that the aud just beautifully like your voice or whatever voice you cloned. And then we use heygin for almost all of our video stuff. And hey Gen is where you record yourself on camera and then you can use a green screen and change backgrounds or you can have the background you've got and it will actually then put words in your mouth that are typed which can be generated by AI using one of those three platforms if you want. And, and it can use the voice of 11 labs so like it all can connect together. And it's so much better when you do it that way than when you go native. But, but what hey Jin does, in addition to being able to like create bulk personalized videos and, and allow us to test multiple ads that I would never have the time to record and things like that, even creating webinar pitches and you know, things like that, we've done, we've done a 2 minute webinar ad, 45 minute webinar and full course, all using hey Gen for video AI. And what's really cool that you can do with it now that we've been doing it's allowed us to really up our creative game is you never have enough creative. So for marketing, you can just take the URL of the landing page that you've got loaded into hey Gen and then pick which avatars of other people you want and it scripts the video blocks the walking or moving or whatever allows you to have like if you, if you want, you know, Asian female gen zer and African American, millennial and elderly, you know, Caucasian, whatever, you pick whatever you want. And then it will generate the multiple videos of that avatar actually pitching whatever it is that's on your landing page.

So yeah, it's cool story about that, about both of those. I was, I was scrolling through my Instagram feed and, and I saw a video and normally I see videos of me because we run ads and I'm the face of Scalable and some of our other brands and so I'll see my own video and I hate seeing myself on camera. So I'm like, ah, you know, I'm sure it's hurting our ad algorithm because I'm like scrolling past me so quickly but it makes me uncomfortable. But I stopped on this one because I'm like, I don't remember filming that.

And what I realized when I looked.

Closely is I didn't film it. It was a hey Jen ad that the team was testing. I Didn't even realize at first that it wasn't me. And so they'll go and run a number of tests with different hooks and things like that. And when they get one that they feel like works, they'll have me record.

A new version of it.

Similarly, I saw an ad and it was good and it captured my attention. And I saw at the end of it, it was for Digital Marketer, one of our portfolio companies. And I was like, what the.

And I realized I was like, oh, that's just a. Hey, gen model.

Like, yeah, an AI person that was doing this ad.

Because I was like, like, that person doesn't work.

Wait a minute. And so people who think it's why I wanted to talk about this, because.

There were lots of people who jumped.

In early on AI with everybody else. A lot of these tools were good, but not great. And so people were like, meh, this isn't.

This isn't there.

This isn't very good.

And now the news would have you.

Believe that, oh yeah, that was all just hype and it doesn't work anymore.

And so there is such an advantage.

Right now when a lot of people have abandoned it, when a lot of people are saying, oh yeah, that AI stuff was just hype, while everybody else is living in the trough of delusion or disillusionment or headed there.

If you will just give some of.

These tools a try and implement them, there's massive productivity advantages to be made. Since you were talking about that, that literally happened two weeks ago while we were in the. It's amazing.

And it just allows you to test dozens of ads every week without having to hire a team of people to do. Do that. And, you know, spend all that time on scripting and videoing and everything and the ability to have spokespeople, you know, I don't want to be the only person speaking for my company. I want brand people, you know, like brand ambassadors. But I. If I can have virtual brand ambassadors, then I know that they're not going to get in trouble. They're going to not have, you know, issues of being canceled for saying something wrong. They're not going to, you know, ask for six times the money because they hold us hostage because we built them up and put a lot of money behind them. To me, it's. It's pretty, pretty amazing. So that's really, really been helpful. And then in terms of conversions, we really like voice flow. Voice flow allows us to effectively have customer service on site, customer service that can route people intelligently to everything. And it Learns as it goes. And then as you know, you and I invested in a license for Air AI which is a, a sales agent or I guess it's a voice agent, but it's primarily used for selling. We hadn't been able to get it to do that great a job at closing a complex high ticket sale. But it is really good at setting appointments and, and so like basically doing outbound or inbound to answer general questions and, and then set an appointment. Delphi, I don't know if Delphi will, will route like, like air and voice flow will. That's something I'd, I'd have to check. But, but Delphi is effectively you are the oracle. So it's basically I can clone you, upload all your books and take and videos and stuff like that. And then it becomes an educated version of you and a video one which is, I think we've been working with it. I don't know if it's released yet or not, but so now it's you with all of your knowledge, top of head, which is even better than you able to answer questions which could be something that could then become a virtual consultant that could be a monthly thing. So they have access to you and your knowledge base to answer questions. The virtual, virtual version of you. And then maybe you know, you could get two accelerations, you know, per month or something like that where you know, as part of the subscription they get, you know, your clone can't answer it so you give them a video directly which could also be. Hey Jen, it's, it's. To me it's like that's really cool in terms of only doing the things that are your area of genius and all of this other stuff that has to be done can be outsourced to your clone. And, and so I think that's, that's pretty amazing.

Well, especially if you're a service based company. I mean I know a lot of.

Complaints the ability to provide 247 customer service. So you know, we can actually have live agents that we don't have to pay for that are fully briefed on everything. Like so much smarter than anybody that we would hire as an outsourced call center would ever be who are able to answer customer service questions and then accelerate if they need to into a ticket system. Right. That's amazing to me.

So I mean, well, I have consultants. Like we have. One of our companies has consultants and you know, I know they do a pretty good job, but what a lot of people wish, if you have any type of consultant in their Service space. Like I wish my people would respond to our clients exactly the same way that I would. Well, they can, right? And so if you create this Delphi bit, if a question comes in, the consultant can, can think to themselves, okay, I think this is the right answer. But let me ask the boss, let me ask the Oracle, let me ask what would, how would they respond to this? And they can modify their response as though they kind of gave you the shoulder tap and said, you know, hey.

Boss, you got a minute? A question came in from this client and I think that's how I'm supposed to respond, but I'm not really sure.

Now what you said about Delphi I think is so, is so brilliant. I don't remember everything I've ever said and thought. Like there are so many things 10 minutes ago, right? So many things that I said.

Like I've gone back and like read updating one of my old books and I'm going back and reading. I'm like, God dang it, this is pretty.

There's plenty of stuff where I'm like, well this is kind of stupid, I.

Don'T agree with it. But there's stuff like this is really good stuff. And I don't think I had taught that concept or said that thing in.

Close to a decade, you know, but if you upload all this now, if.

You'Re in any type of service based business where you have people who are.

You know, on your team interfacing with clients and you're worried are they going to say the right thing? You provide them with this Delphi solution.

Far better chance that they're going to.

Say what you would say, how you would say it. Pretty good chance that it'll get even better results because you won't remember.

Yeah, exactly. And so, and then sales, I haven't. But I think you have had more experience with it. I know our team has, but with things like Gong and there's one other one that we've, that we've been using. It's a little less expensive for our, for our people who are, who are in Epic. But, but one that, that leads me to product. So our products are all AI infused now. So anything that we feel we can enhance in the process. Epic is a great example where we teach people how to acquire businesses. We, we built 12 AI apps that are GPTs that people can use. GPT is just a little app that people can use to do everything from getting a coaching call to have mock conversations with sellers so that like they get their confidence build up and Then they get feedback on the conversation all the way to analysis of financial statements, negotiation of deals, creation of offers. You know, all of that is done in our products now through AI enhancements. And so it's not an AI product in that it does what Chat GPT does. It's just that it's a little mini app that, that provides this utility around this one thing that people need. But it's smart, it's not just dumb running a script. It's actually able to draw on its, its data set and do analysis and engage in a conversation and provide advice and guidance. And I think that's, you know, that's, that's to me super amazing. So I am so far away from the trough of disillusionment that you know, that I'm, I'm not up on the top of the hype cycle. But you know, I'm probably halfway, halfway in between. I don't think I'm going to be disillusioned by it though. Unless they mess up and start legislating it out of existence.

Yeah, I mean I think where we are right now as a company is in that again what the Gartner hype cycle would refer to as the plateau of productivity. Like we are using it in every single department within the, within the company. And that is where I would encourage like if you're listening to this, don't believe the hype that it's going to completely make everything go away and now we're all just going to be robots and this and that, like some of the early hype. But also don't believe the anti hype, it's just not that binary. And I do think that the opportunity right now I see this as a little bit like the kind of the months and like the years following the dot bomb. You remember the first great big Internet collapse when like pets.com went out of business and everybody was basically saying ah, this whole concept that people are going to be buying online, that was the way the truth and light. But look, it's obviously not true. Look at all these companies went out of business, they couldn't make money. And then there was Amazon that was like, yeah, I bet we still can, you know, and now they're one of the most valuable companies in the world. That is where AI is. So while the rest of the world is living in the trough of disillusionment, stick with it, continue to implement these things. We gave you a bunch of strategies here that, that worked. But now is actually a far better time I would argue to double down on AI because so many brands, so many of your competitors have abandoned it and they've decided that, like, this isn't going to work. Let's just go back to doing everything, only exclusively through brick and mortar, because nobody wants to buy on the Internet. That's where it is right now in AI. That's why I wanted to have this conversation. You got any final tips, suggestions, parting thoughts?

Yeah, I mean, we, we created a, a program on it called the AI Powered Entrepreneur that I don't think we sell. We really just took all the things that we were doing and using it for and put it. So that's something that I know we've talked about having it maybe be part of Scalable or something, but that would be something worth worth thinking about or having a conversation with the folks over at Scalable about to see if you can get your hands on it. But yeah, I'm just, I think that if you're not using it, you're going to get left behind. There's just no way that you'll be able to keep up with us as a competitor doing all the things that we're doing. Automating, getting the productivity, not having to hire as many people, having everybody deliver exactly the right communication in the right message at the right time in the right way on brand, you know, in accordance with our SOPs, it's, it's going to be pretty tough for somebody that's not using that to stay competitive. So I think you got to be there, you got to embrace it. And if you're not already familiar with it, you don't have to be like a master of it. But it's definitely something that I think you want to, you want to think beyond just, you know, can I fool it and play games with it? Having a conversation with it. It is a ridiculously powerful tool that's available to all of us now for basically nothing at, you know, 20 bucks a month.

Yeah. Amazing. Thanks. So that's why I want to talk to you. I knew, I knew that you would not you, you know, you weren't. Aren't a Chicken Little, skies falling kind of guy.

So.

So, yes, thank you for educating us.

That, that big distinction that I hadn't really thought about before is the investors versus the users. That's the, you know, if you're an investor, freak out if you want to, but if you're a user, man, life is just good and getting better as they keep improving.

I agree. Well, let's leave it there.

All right, thanks, everybody. We'll see you next Time on the business lunch. If you like this, please share it with a friend and we'll see you soon.

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