This Is Your Seat At The Table (With Four Business Titans)!
2 Feb 2026 · 2 min
Sir Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis share advice on protecting your reputation, breaking rules to innovate, handling doubt, and pushing through obstacles.
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This month on Business Lunch with Roland Fraser. Richard Branson. Sarah Blakely, Arnold Schwarzenegger, Marcus Lemonis. You're listening to Business Lunch with Roland Fraser.
This is your seat at the table.
You are now Sir Richard Branson.
Well, first of all, you're only as good as your own reputation. And it's your personal reputation and it's the reputation of your brand. So you've got to zealously protect your reputation.
I pulled over the side of the road one day and I just started crying. And I just remember thinking, I'm in the wrong movie. Like, this is not my life. Call the director. Call the producer. Cut. This is not right. And I went home and I started asking myself, what am I good at? What could I possibly be good at?
It's an easy thing to say. Yeah, I'm good to people. I like people. I'm nice to people. I care about my customers. But when we talk about people, and I've started to really rev this up a little bit more. Let's start with yourself.
Break the rules. Because if someone says, well, that never has happened before, well, that's the old rule. You don't have to stick to that. You can still break that rule and you can do something unusual that no one has ever done before.
This is a life journey thing that I work on is not caring what other people think about me. And I believe in order to do something that hasn't been done before, you really have to work on that skill because everyone is going to tell you no and they're going to laugh at you, you, and you will be ridiculed. Usually that means that you're breaking ground.
Whenever you want to accomplish anything great, you have to overcome a lot of obstacles.
We get a big blank sheet of paper and we think, right. How can we make this company far more appealing than any other company that's gone before us?
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