Sally Koering Zimney says public speakers need to show their face, not just write. Pick one platform, appear on camera weekly, and tell stories. Consistency builds authority.
To me, visibility is not just you're writing blog posts. To me, especially if you want to move towards being seen as a go-to trusted speaker, this piece is really important to your visibility. Showing your face and speaking words with a story-driven message. This is how we start to build Authority. That's what we're doing when we're focused on our visibility is we are building authority. Maybe it looks for you like, okay, at least once a week I'm going to show my face and share my voice and my stories. That's a great way to start. Set some kind of goal so that you can be consistent with it, and I want you to pick a platform that works for you, that is friendly, that you enjoy being on. Maybe it's LinkedIn, maybe it's Instagram, maybe it's Facebook, YouTube, maybe you're TikTok. I want you to do, just focus on one platform and one visibility goal so you can track your activity.
Speaking My Story: The Talk That Changed Everything (Sally Z's Epilogue) | Speaking Story
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