In this opening session of the Emerging Speaker Society’s Movers Live series, the presenter (Speaker A) introduces the concept of being a "Mover"—a speaker whose primary goal is to emotionally move the audience. While great delivery covers mechanics, memorability requires finesse and mastery of experience design. The core of the training is the five‑element BSBBM framework that structures memorable talks: 1. Before – the critical moment before the talk begins, where the speaker must capture curiosity or recover attention. 2. Stories – narratives that fuel persuasion, create empathy, and are brain‑friendly; the session outlines characteristics of memorable versus forgettable stories. 3. B‑Elements – (a) Beginning, Ending, and Transitions: subtle structural cues that shape the audience’s experience without being overtly noticed; (b) Between: the magic that occurs in pauses and the space between words, fostering co‑creation with the audience. 4. Movement – both physical embodiment on stage and the logical movement of the talk’s content, helping the audience feel the flow and remember the emotional high points. The presenter emphasizes that memorability is less about technical skill and more about how those skills enable an emotional exchange. The session also outlines the series format: weekly live trainings over four weeks, deeper dives into each BSBBM element, live Q&A, and later podcast distribution. Attendees are encouraged to engage, ask questions, and apply the concepts regardless of experience level.
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We are here today to talk about being memorable on stage. Now, great delivery is one thing, but being memorable is really something else. Great delivery is about mechanics. Being memorable is a finesse and a mastery that I don't think we talk about a lot. And so that is what we are going to be talking about today. This is the first official Movers Live in the Emerging Speaker Society group, newly named. As a member of this community, once you step in with me officially and being in this group, that's official. You are a Mover. Anybody can be a Mover. A Mover is simply somebody who is focused on moving their audience. That's what I'm all about as a coach. And that's what I want my speakers to be about. We're going to learn the technical skills. We are going to improve. We're going to think about the ways in which this can be leveraged from a business perspective. But ultimately, if we want to persuade our audience, we have to move them. It's an emotional exchange. And, and anybody can do that. You can be a newbie. You can be a pro. You can be an emerging speaker. Anybody can move their audience if they are thinking about speaking in the right way. So as a part of the ESS, the Emerging Speaker Society, you are also a mover. Woop woop. So let's talk about what we are doing here today in this particular training and kicking off the series. I'm gonna go through the overview, so what we'll be talking about in this series, give you a sense of what is happening, what you can expect to see over the next few weeks. And I'm pinpointing 5 elements of being a memorable speaker, like what it takes for people to go, "Oh yeah, I totally remember that talk. Oh my gosh." Then parts 2, 3, 4, and 5 will go more in depth on each of those areas. Honestly, I could do a whole day on each one of these. Let's start with the, the 5 elements. It's not really an acronym because it doesn't spell anything, but here's what it looks like: BSBBM. Okay, now BS, that's not, it's not BS. All right, you You guys know what I mean, right? Yeah. Okay, so part 1 is the overview today. Part 2 is this first B, and that is all about the before, the moment before. And essentially, that first moment, you either pull people in with that first moment, or you're recovering from not pulling them in. You're having to pull people back. Right? But they start with us because they start curious. So what you do in that first moment really matters. Second is all about stories. Now, no surprise here, stories are the fuel of your talks. They are the pathway to empathy. They, especially if you're talking about something that is challenging or controversial or that people come in with a lot of cynicism or misguided ideas that are gonna keep them closed to what you're saying, stories are the way through that. Stories are the fuel of persuasion. So we're gonna talk about the role that stories play in being memorable. It's very brain-friendly. Okay, we're gonna talk about what that is and then some key characteristics of of a memorable story and stories that are not memorable. So another really big topic. So we're gonna spend one whole training just on stories. So we've got the before, we've got stories, there we go. And that brings us to BB, all right? These are two B-word concepts that I'm gonna bring to you. And one is BET, which is beginning, end, Ending and transition. What's ironic is when you focus on the beginning and the ending and the transition, no one's going to notice it, but they will experience the talk differently. And that is what we are going for. Both of these B's are about the experience of how it feels and what we can focus on to help elevate that experience beyond just Words on a page, saying them out loud. So beginning, ending, transitions. And then the other B word I want to bring to you is the word between. What happens between what you're saying? Because some people think, I just gotta write a really awesome talk and then get up and deliver it with confidence. But the real magic, the real co-creation happens between the words, the pausing, the time for the audience to be with you in those moments. We're going to talk about those two ideas: beginning, ending, and transitions, and the between magic. They're connected but different. Excellent, there we go. And now the M. What do you think the M is? Just curious if you're watching right now, if you're with me. Yep, movement, movement. It's all about movement. Now, uh, this word is obviously really important to me. I use it a lot in all of my stuff. In the final session, we are going to focus on this concept of movement. Yes, it's about physically how you embody that space, how you use your body, how you use the space that you're in and move your body. But it's also about the movement of your talk. Where is it going? And do you know where it's going? There are parts of your talk that you are just moving through, and there are parts of your talk that you land in. And knowing the difference of that and being intentional and thoughtful about that is what help pull an audience in and they go, oh my gosh, that moment. Because they're not going to remember everything. That's the thing. When we're like, oh, we really want to be memorable, they are not going to remember all that much. So we want to create an experience that they remember. We all know that quote. We know the quote. Oh God, the irony. I can't remember the exact quote. You guys know this, right? They remember how we made them feel. That's an ironic moment. They don't remember details. I'm a great example of that. The brain, it doesn't take it in. Maya Angelou said, people will not remember what you said. They'll not remember. But they will remember how you made them feel. That is what it's all about. So when you go back and look at all of these moments, all of these things that I'm bringing to you in this training, it's not as much about the technical skill as it is about what that technical skill allows in the experience of audience and speaker co-creating. Let's go over the map of what we're going to be talking about in this series. We're going to look at the before moment. We're going to look at stories. We're going to look at the BBs, beginning, ending, and transitions, and the between moments. And then we're going to look at movement, how to embody movement and how to create movement in your talk. So fun. Next level, my friends, and I'm super excited to bring it here into the Emerging Speaker Society group. We'll be going live every Thursday for the next 4 weeks. And once this goes live, I will be sharing these trainings over on my podcast feed. So you'll see this out on social, but I want you to focus on and come and join us here in the group for these trainings. Because I will stick with you here at the end and answer questions. These are deep concepts. These are pretty high-level concepts. Anybody can do them. They're not difficult per se, but as you are here as an emerging speaker and you are becoming intentional and putting attention into becoming better, you need to start wrapping your head around these concepts. You're gonna have questions and I am here to answer them for you. You just simply have to show up and ask. So let's start that right now. What questions do you have about what we've talked about here and what this series is gonna look like? Showing up and getting a little bit of juice from this is, can be really empowering for you as you are bringing your voice out front. All right, my friends, uh, grateful that you are here. Welcome to those of you who are new in the group, and I'm so excited to jump into this series with you over the next few weeks. Oh, Matt, can you help me with the before? What goes into the before part of BSBBM? Yeah, so the before part, Matt, in because you're in, because you're in, because you're in.
