Sally ZimneyFounder & CEO, Be Moved by Sally Z

How to build credibility

16 Oct 2025 · 1 min

Watch on YouTube

0:40

Sally Koering Zimney argues credibility comes from how you learned something, not just what you know. Share your full story: the failures, hardships, and messy parts. When people see themselves in your journey, they feel capable of doing it too.

Chapters

I actually care very little about what you know. I care so much more about how you know what you know. How did you get there? When did you fail? When was it hard? Where's your mess? Like, can I hear that story? Because then as an audience member, I can say, "Me too. I have been there." And the hard-fought-for journey is not only a much better story to tell and way more interesting, but it helps me feel like I can make that journey too.