Sally ZimneyFounder & CEO, Be Moved by Sally Z

How to Monetize Your Speaking and Make Money in Your Business

1 Mar 2024 · 1 min

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In this segment, the speaker explains that public speaking can be strategically used within a business’s sales funnel in two primary ways. First, as a top‑of‑funnel activity, speaking serves as a lead‑generation and marketing tool that draws prospects into the funnel where they can later be sold products or services. Second, as a bottom‑of‑funnel offering, the speaker can charge audiences directly for the speaking engagement itself, turning the talk into a revenue source. By intentionally aligning speaking activities with either of these funnel positions, entrepreneurs can systematically convert speaking opportunities into income.

Chapters

Typically, speaking in your business is either at the top of your funnel— in other words, it is a lead-generating tool for you, it is a marketing tool for you that leads people down into a funnel where you then sell them something— or sometimes it's the opposite, where you sell people on your speaking, they pay you right away, and then you speak. So that the speaking itself is at the bottom of the funnel. Either way, it's part of a funnel, a sales funnel. Funnel. And as soon as you're using it intentionally like that, it will help you make money. So if you can connect your speaking into your business, you're going to make money speaking.