How to Reframe Your Marketing for your Talk

if the core of your topic is generally the same, guess what? You can frame it to an audience, for a specific audience, in a different way based on what's going to be most needed for them. Find like parallel people to you who, um, who they might find if they were searching for you. What are the terms that they're using? What are some of the like titles, descriptions that they use. Not that we wanna copy that, but it's really informative and terms people are using. 'Cause we sometimes, we fall in love with our own terms and our own descriptions and our own things. And we forget that somebody else, we have to use their language.