Mindset shift for entrepreneurs
17 Jun 2025 · 1 min

1:02
Sally Koering Zimney realized she'd built her self-worth on being universally liked, a belief that paralyzes entrepreneurs. She wrote herself a note:

Sally Koering Zimney realized she'd built her self-worth on being universally liked, a belief that paralyzes entrepreneurs. She wrote herself a note:
'Cause one day I had this realization, and I was like, "Oh my gosh," and I grabbed a piece of paper, and I took this big black marker, and I wrote this thing on the piece of paper, and I stuck it behind the camera, and I looked at it, and it said, "They already don't like you, Sally." I must have gotten it from Judy Haller. She must have sent it to me. They already don't like you, Sally. And it was like a realization, one of those like, oh my gosh, there was never a time when everybody liked me. That was a lie that I had told myself. And I thought, I can't lose that. That's what people value about me is that I'm likable. Entrepreneurship says, uh-uh. That story is not gonna get you to your cold plunge. And if it does, it's gonna take a really long time.

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