Permission To... Press Record, with Lauren Ready

In this lively interview hosted by Sally Koering Zimney, 5‑time Emmy‑winning videographer and founder of Forever Ready Productions, Lauren Reedy, discusses the power of video storytelling for entrepreneurs, changemakers, and speakers. The conversation opens with a motivational call to "write your own permission slip" and moves into how video creates authentic connections that inspire action. Reedy explains why showing your face on camera matters, how perfectionism and fear of judgment hold people back, and why playing—experimenting on low‑risk platforms like TikTok or Instagram Reels—helps build confidence. They explore the psychological impact of audience size, emphasizing that even a single viewer can be meaningful. The dialogue shifts to practical tools: speaker reels as a polished, high‑ROI introduction to a speaker’s brand, with tiered service options and real examples of fee increases after a reel is created. Reedy also reveals she is writing a book about the power of asking better questions, linking thoughtful inquiry to deeper storytelling. The interview promotes the upcoming Permission Slip Conference (Nov 15) where Reedy will present tactical ways to integrate video into business, and highlights Forever Ready Productions’ sponsorship of the event. Throughout, the hosts exchange encouragement, personal anecdotes, and a shared belief that granting oneself permission to press record unlocks creative and entrepreneurial growth.
Chapters
They say fortune favors the bold. So what are you waiting for? The right time? The right sign? The right guide? The thing is, Movement Maker, you were never meant to follow anyone else. You were destined for something bolder. And braver and truer, and you know it. It's time for you to write your own damn permission slip. You have permission to dream big. Not that you need it from us. Fortune favors the bold. So what are you waiting for? Okay, okay, here we are, here we are.
Wait, and we're here. Oh, I like this.
You gotta dance, you gotta dance.
Yes, Lauren! Happy Thursday! That doesn't feel like a Thursday because it's a holiday week.
This whole week has been weird. It's been weird.
Yes.
And weird things are happening. Uh, I like to blame things on what I call when Mercury's in the refrigerator, which is my dumb way of saying Mercury's in retrograde, but I don't think she is.
Mercury.
And yet my tech issues follow me. So yeah, I don't know what to say about that. That it might be a me problem.
Well, um, it is Gemini season, and by the way, happy birthday to your co-producer of Confirmed.
Happy birthday to Erica!
I know that today is her birthday and, um, that she's a fellow Gemini, so that explains a lot.
Okay, um, I don't know, I don't know, I don't know what that means, but I believe you.
Awesome. Geminis are great.
When is your birthday, Lauren Reedy?
June 8th. So in a few weeks. Yeah, there you go. It's birthday season.
It's birthday season and it's podcast season. And welcome, everybody who is watching wherever you are watching. We have the amazing, wonderful— she's right here— Lauren Reedy with us, one of our speakers at this year's Permission Slip Conference.
So excited. So excited.
So excited, so excited to have you. I'm sorry, I can't help it. I have to stand up and dance when I get excited.
Hey, you have permission. Dang. Yes, ma'am. Not that you needed it.
I mean, I know we don't need permission, but sometimes we do need a nudge.
Yeah, for sure.
Speaking as somebody who um, gives lots of nudges. But yeah, okay, so we're gonna give a moment and give a pitch to Permission Slip Conference, November 15th. Come join us, grab your tickets. We are in early bird ticket mode right now, which means this is the cheapest you can get your tickets, and they'll only go up from here. So get them now. They go up July 17th. I believe so.
Great.
Now's a great time so you can come experience the joys and the insights of people like Lauren and more. Uh, so Lauren, let's start with you because you, you are highly acclaimed, and I know you're not real comfortable with this notion, but we're just gonna go there. A highly acclaimed videographer. Tell us about you and what you do.
Sure. So I am a 5-time Emmy Award-winning storyteller. 5! Pause! Pause! 5!
5!
Sally loves to emphasize that every time I introduce myself, and I love her for it. Uh, mostly— most of those Emmys are for short documentaries we've made with and in partnership with nonprofits in Memphis, Tennessee, where I am based. I also run a video production company. I'm the owner and principal storyteller at Forever Ready Productions, and we have offices in Memphis, Chicago, and Kansas City. And in addition to all of that work, I'm a speaker, hence why we're here today. I take the stage to talk about storytelling, asking questions, digging a little bit deeper to find some untold stories, both in your organization and in yourself. And my personal mission is to tell stories that call people to act. And so that can sometimes be on stage, sometimes that's through documentary work, and sometimes that's simply just having conversations with people face to face.
Ah, yes, yes, that has been your specialty, right? Creating stories and videos, and those two things are almost synonymous. I know to you, because every good video tells a great story. So I would love to hear a little bit more about the connection of those things, like video and storytelling and getting people to act. What is the connection for you, and why do you think that's so important for us as entrepreneurs as changemakers, even as leaders. Like, just help us unpack those things because I know that is at the nexus of why you do what you do.
Right. So much of how we connect with the world is through stories. I mean, it's not so much, it's literally how we connect with each other and with organizations. And it just so happens, I think that that is best served in video. I'm very biased when it comes to that, but that's because I spent more than a decade in television news. So every single day you can kind of hear it because sometimes my voice goes into that reporter voice where I'm like, "Oh, look at me, Sally Koering Zimney, from my desk this morning." And so I can't help but see the world in that way. But what draws us in, what makes us want to act, is hearing people talk about what they do and what they're passionate about. And whether you're a business owner or a nonprofit leader or an entrepreneur, when you share pieces of your story, on camera like this, people see you, they start to feel you, they start to know your personality, they connect with you differently. It's different than writing. Writing is equally as impactful, or can be, but people interact this way in a visual way. And it's an opportunity for you to give yourself your own stage, right? You don't need to be at Permission Slip Conference as a speaker to have a platform like this. You don't need to, you know, run a documentary on HBO, although let's just manifest that, or Netflix. You can run it using your own platform, sharing your own story. And so I tell people that all you have to do is press record and start talking and stories start to come out. And that's where we can share and people can see who we are and learn more about what we do. And through that connection, we're called to act. Sometimes it's to pick up the phone, to call a legislator, to make a donation, to do something, to get up, to go outside, you name it. But when they see a video, they do something. So that's how I'm just obviously I'm very passionate about it. But like, yeah, we're on camera, we're making our own stage, we're making our own platform and we're reaching people in this way. And I think that's, that's what we need to do as business owners and entrepreneurs is show people who we are. And that means press and record.
Oh, beautiful. Yes. Um, and it makes it accessible because I don't know about you, but I went through a moment in my entrepreneurship business where I saw video as playing a really specific role, and it was like more of a professional studio role. Like maybe someday I could hire, you know, a Lauren Reedy of Forever Ready Productions, like, team to, you know, build my courses. I wanted them to— everything to be at a professional level. That's how I saw the role of video. And I mean, this is 5, 6 years ago, pre-pandemic, pre-everything going virtual for a while, right? And, uh, you know, it had its utility, but it felt like something that other people would do or that I would do someday or whatever. I— now video is ubiquitous in some ways to me with entrepreneurship. Like, we, we know that we have to show our face and so that people get to know who we are, right? We sort of know that. And yet I still see a lot of people struggling with the notion that they need to show up on video and show their face, not just, not just show pretty pictures and images and share their ideas in writing, but we really need to see your face. Can you just talk about that journey? And, and from your perspective, like, what are you noticing in terms of getting people over that hump of finally really allowing people to see you, to be seen?
Right. Well, if you think deeply, like, we don't connect with a brand because— we rarely connect with a brand because we are fans of the brand. That's why influencers work, right? Raise your hand if you've purchased something off Instagram because of an influencer. We connect with people. And so by showing your face and showing you who you are and talking to your people, It's more of an opportunity to connect. But what also comes through that is that you start to realize your own stories. And even if it's uncomfortable, which I don't understand that notion because I was in television news, like I had to be on air all the time. And so for me, I'm like, camera, cool. Hey, I'm here. I'm not as camera shy, but I understand that that is something that is like, it's the equivalent of public speaking for people. Like they're terrified of it. And I understand that. And I think a lot of that's rooted in perfection. Some of that is rooted in, I don't have a story. I don't know what to talk about. And I don't want to add to the noise. All those things can be true, but, but I think it's pick a platform to be your playground. I mean, you and I both play on Instagram and we share things and they're, you know, I may, I did, I did a whole month where all I did was cell phone video reels. Even though I'm a professional video production company that literally has a nice camera for this live stream, um, I think it's important to just do it, to press record. The best camera you, you can have is the one you have. Um, whether it's the professional camera or your cell phone, the story you tell with it is what we're talking about here. It's not about being perfect. It's not about having a script that's you know, carefully crafted. Those things are great, and those things are branding and strategy. What we're talking about today is putting yourself out there, stepping in front of the camera and talking. And then as you do that, you start to realize some things you say a lot, some of the stories you tell a lot. Um, you verbalize the things that might be written or the things that are in your head. And I find when you do that, people connect Like every time I share something sort of vulnerable and I'm on camera, people are like, wow, thank you. I'm going through that too. Or me too. Or I didn't know that you experienced that because it all looks so perfect and polished with your nice professional cameras, you know? So it's about getting over that perfection or that fear and just saying, I'm going to play in the sandbox like kids do and I'm going to get a little dirty and it's going to be incomplete.
Yeah, play.
And eventually, the more I play, the more I get better at it, just like riding a bike, you know? Yeah.
Okay, so the power of playing— yeah, is so important. So right now, I think you know this, I play on Instagram a little bit. Yeah, but I— there's, there's, uh, an aesthetic or sort of an expectation that I've probably put on myself around Instagram, but I, you know, there's sort of like an Instagram way of being and doing.
Right.
I have been playing, really truly playing more on TikTok, partly because there's not much of an audience for me over there at this point. So it feels lower risk. You know, you're just like, I don't really know what I'm doing. It took me the other night, uh, cause I'm trying to do 8 TikTok videos a day right now. Bless you. I'm at like, I'm maybe 65%.
Okay.
I'm not hitting 100% on this.
But you're not at zero, so that's a win.
I'm not at zero. And, and there's something about that app where I feel really free. And I kind of have just let it go a little bit. So I think you're hitting on something really important. Like, where is a place where you can experiment to some degree where you can play and figure things out. Because as you said, the process of doing it is how you get more comfortable. It's how you learn even about yourself and what you're really saying, what you really think. You learn what connects with your audience and what doesn't because you get real-time feedback. Are they watching? Aren't they?
Like, what's—
what do you get response from and connection from?
But also, can I say something about that 'are they watching' thing? Because here's the other thing, I think another side of the fear is that no one cares. Like, no one's gonna watch, or I got 2 views. Like, I have a YouTube channel that I just like put stuff on, and I have stuff with 0 views over there, right? I believe very strongly that if one person sees your video and is impacted by it, you've done your job. And that one person could be you, by the way. Like, it really could be you recognizing, oh, I'm getting better at this, or, oh, what I'm saying I believe what I'm saying is true. Um, you know, it's not about the views and the likes and the clicks and the impressions. It's about the impact that your words can have when you share them on video. Uh, I don't think you get caught up in that, well, I only have this many followers, no one cares. Actually, they do, because those people who follow you care about you.
Yeah, yeah. And sometimes I'll remind people who are feeling really frustrated that their engagement is down or their viewership is down. And I'll say, listen, if you had 75, 75 people, only 75 people, only 125 people, whatever, only whatever that number is for you, watched this reel. And I'm like, if you had 75 people in the room with you, would you feel like you weren't doing something significant? You weren't doing something important? I've, you know, in these dumb things I'm doing over on TikTok, one of them, and I'm like, this is not that important of a reel, but you know, it's got like 1,700 views or something. I'm like, if I had 1,700 people in the audience, I would be jazzed about that.
You'd be dancing. I would.
I mean, I dance just for one, Lauren.
I'm like really dancing.
Audience size means nothing for my dancing, but But I think we minimize video in that way, ironically. And actually, it's a very intimate experience. It's part of the reason why people can be sometimes resistant to it. So, you know, in some ways we're playing both sides of the coin. Like, I want more. And then we're like, I don't want to show my face, you know? So Uh, it's, it's a personal process where we gotta face our own resistance as we do it.
And I think it's— it also helps to ask yourself some questions, um, and maybe have someone else ask the questions of you.
But, you know, okay, let's talk about questions, Lauren, because you're, you're, you're writing a book right now.
Can I— oh yeah, you can say that to the world, Sally. I haven't told very many people.
I'm sorry, rewind, delete.
It's fine, it's, it's out there, it needs to be. Yes, I am writing a book and it is about the power of asking questions. And there's a Sally dance for you.
So good.
Uh, I'm realizing— so I'm a former journalist, I worked in television, like I said, for more than a decade, and, uh, that now applies into the work that I do. And I've realized that so many of the stories I've told on behalf of people have actually been their story that they've told me through the questions I've asked. And so I think that that is a really part— important part of this. So yes, press record. Yes, play. Yes, experiment. Yes, talk and get used to it. And maybe then ask yourself some questions. Who am I? What do I believe? What are my values? Who do I serve? What am I afraid of? Those kinds of questions and the way that you answer them reveal pieces of your story. And those pieces of your story are things that your audience will also connect with. And they're going to be unique and different, or they might be similar. But when you start asking questions of yourself and answering them out loud, one, you kind of start to believe it, right? I said that out loud. Holy cow. You just told the world I'm writing a book. I said it out loud, right? Sorry, that's a perfect example though, and it's, it's not a secret. I just haven't told very many people. But when you ask the questions and answer them, you start to really— it becomes who you are. The story's already there, and that's what I tell people. I have— I do have a gift of taking sound bites and putting them together that tell a, a whole story, but those stories come from people's answers. They come from what people say to me on camera. And that starts with asking them questions. And so, yeah, write them down. Maybe have someone ask them. I've asked you questions before, Sally, and you've answered them. And I've said, oh my gosh, did you hear what you just said? You know?
Yeah.
You've been like, wait, what did I just say? And then, you know, I said, well, you just said this very key thing that what I'm hearing you say is this really important thing. You're a bravery expert. Yes, I am. Tell me more about that. And so you start to realize, oh, I'm already thinking these things, I'm saying these things, and they are a story that I should be telling.
Yeah, yeah. I mean, I cannot wait for you to dig into this more for yourself because it's part of the art. It's like the pre-art to showing up and sharing your story on video or in whatever platform, like how you really to discover what's underneath. And, you know, you talk a lot about sharing the untold stories, sharing the stories that are beyond the easy-click headlines. And I think it's part of the, the beauty of your philosophy and approach. Um, and, you know, it's an important part of your story. And, and I— the connection I see between that and your questions is If you're asking better questions, you're finding the deeper stories for yourself, in yourself and in other people. And that to me, there, there's something really valuable and important there for us as entrepreneurs, for ourselves, is, uh, what's underneath is the real human side of who we are. Right, our challenges, our struggles, our, uh, triumphs, the, the things that we've kind of forgotten about or glossed over or we don't even necessarily recognize for ourselves. And I think that's where the magic comes in. Like, is there anything about that— like, let's pull that apart for a second and riff on that. Like, Is that the connection that you see between those ideas?
100%. And I think it is simply saying it out loud in a way that is documented that starts the process, right? It's recording and then playing back and hearing, oh, I said that. Ooh, I really believe that. Or I like the way I said that. I should say that again more often in front of people, in audiences, you name it. And doing that helps us not only connect and share who we really are, but I think it transforms us because we reveal parts of our stories that we may have hid under a rock or been told they weren't our stories because someone, you know, took that from us or some comment that was made a long, long time ago. We know, you know, we, we internalized and it became true. And so when we start doing this and we talk and we record, we realize, oh wait, the connection here is that when I answer my own deeper questions, I go deeper too. And in my case, what that does is makes me connect with the people I'm interviewing. I feel deeply connected to the stories we tell because I'm sitting down and I'm often asking people to rehash some of the worst days of their life, right? And talking about how they're on the other side of that and what you can learn from that. And suddenly we've connected and I've learned something about myself. And I've deepened my own purpose. And so have they. And this is something I really— this is my favorite part about what I do, Sally. When, when a video plays in a room, I don't watch the video. I watch the people watching the video. Because when the people react to things on, on screen that, you know, we've carefully, meticulously edited to do things, when they react to things, and they emote in some way, I see the movement happening in them. And the thing about us doing that as business owners and entrepreneurs is that we start to see ourselves that way too. And the beauty of that is that we're also called to act through our own words and actions and what we watch and see of ourselves. Right. So it's not just the audience that is watching a beautiful documentary. It's the people. Sometimes it's us on screen and us realizing the impact that we have on ourselves. I just, I love that part. Like when at Permission Slip, when we played the videos we made for you, I watched the audience, you know, I'm like, yeah, audience is feeling this.
Yeah, that's, yeah, this beautiful recognition of your willingness and courage to Discover in yourself, ask yourself the kinds of questions that will help get through whatever's holding you back and discover your own story so that you can show up and press record, show your face, get on out there. The reverberating impacts of that are so beautiful and powerful. And okay, let's get tactical for a second. So one of the things that you offer at Forever Ready and that you have created for me and for many of the speakers that I work with, uh, are speaker reels. And that's one of the tools as an entrepreneur, if you do any speaking, having some sort of visual representation of your reels. So can you just talk a little bit about the role that that plays in our business as entrepreneurs?
Sure. I think that is one of the quickest ways for people to get to know you. And I think there are several different camps. Some people believe in scripting, right? Write out your script, voice it over, talk on camera. I love what comes from interview questions in your speaker reel. So I've sat down with you several times and asked you questions and you've said things and I've been like, oh, we're opening with that. That's amazing. It reveals a lot. I think both are great and it doesn't have to be perfect. In fact, it's iterative. So when we make speaker reels, they're all different and they're all, they're like headshots, right? Some people love their headshots. Some people have like, you know, wild headshots. Speaker reels are the same. Some of them are very like scripted and polished and still you, and some of them are a little bit of a combination. But if you make a speaker reel or a brand story for that matter, if you're not a speaker, you have a business. It's the first, it's like walking through the front door and meeting you, right? It's the first interaction people can have with you if they find you online, different from social media. It's a little bit more polished, a little bit more put together and kind of shows people everything, your who, your what, your why, and in many cases, your how. So a speaker reel can be, you know, 1 minute or it can be 5 to 8 minutes depending on what you're saying. I think the most important thing is it's just a preview of who you are. We don't have to tell everybody everything. Like, we want to get them excited enough to click and book an appointment.
Pull them in. Pull them in. Pull them in. Okay. So where, what are they, if they grab this? Okay. I'm getting my mirror. Everything's mirrored.
Yeah.
If they grab this QR code, you know, open this up and they, what happens from here? What are you suggesting that we do, Lauren? Absolutely.
Okay, so this QR code that's on your screen is going to take you to some example speaker reels to show you the different kinds of things we can do for you. Think of if, if you're a solopreneur, this is the spot for you. If you're a business owner, there's some other things on this page. There's also a wonderful testimony about how one of our speakers tripled her fees after making her speaker reel. Now, obviously she did that work by all the things she did for her business. But having that tool helped her triple her speaker fees. I mean, yeah, talk about ROI.
Absolutely. And let me just say this. I was having a conversation with a woman this morning who is working on growing her speaking business, and she doesn't have a speaker reel. And I said, here's the deal. You don't have to have one, but if you want to get paid really well, I would expect one. If I was looking for a speaker and they don't have a speaker reel, I would assume that they're not super serious about their speaking business. They're willing to accept whatever fee I throw at them, and, uh, they are not playing at a main stage keynote level, right? So it does represent you. It's a really important tool. And it is, like you said, iterative. So as soon as you finish your speaker reel, you're going to be like, I wish I had this.
I wish— Oh, mine was old the day I published it.
Exactly.
It is.
It's like driving the car off the lot. You're like, and it just lowered its value.
But here's the thing. There are tiers. We offer tiers. And so on that, at that QR code, you can book a call with me and we can talk through it. There are tiers.
Yeah.
We can start with a basic voiceover or we can go all the way to the big package of interviewing you and telling your whole story. But having one is the first start and it's good enough if it's finished and published. Um, and you know, we both know, like I've gotten gigs because of my reel and it's already outdated and old and we're working on updating yours. Right. So, you know, but having it, And sharing it and being able to have it be something that people find, uh, is I, I, it, it, the, like I said, triple the fees from doing it. I mean, that's an ROI that, that is worth it every time.
Yeah.
If you're willing to make that investment.
And, and a lot of people just aren't sure where to start. So I think that this is a powerful resource for folks. So if you're watching this and you don't have a speaker reel, Uh, and you're not quite sure where to start. I think this chat with Lauren is going to be really, really helpful. And it sounds like she's got a lot of resources there for you as well. So I just want to encourage, I highly recommend Lauren to basically everyone I meet who's looking for support on video as a whole, because Lauren brings so much expertise. And last year they were our video team at the Permission Slip Conference, and you just did such a beautiful job. The video that you took, like, makes me cry when I watch it because it's so well done.
Thank you.
It was like in the moment, you know, it's more watching Lauren do her video is so inspiring. A, she's also a phenomenal speaker, and I'm really excited to get her powerhouse energy on stage. Just believe me here. Lauren comes alive on stage and is like, hmm, like you, you, you take up space in the best way. And sometimes I'm like, everybody, I need you to take up more space. Lauren, I'm like, yes, keep going. Anyway, okay. That was just like a coach moment. I just want to hold you up for a second.
Thanks, Sally Koering Zimney. That's a high compliment.
But I in particular loved watching you last year at Permission Slip do your video stuff because you are behind backstage following people out on stage. You're like right in there. You're just like a full contact videographer.
And I think it's so fantastic. Listen, I prefer to ask forgiveness, not permission. The irony of this I recognize on this podcast. But I'm like, we're going to get the shot. And if I'm in the way, I will apologize.
So good. It's my favorite footage is the stuff where Lauren is just right in there. I'm like, yes, yes, yes, yes.
Got to get those shots for your reel. That's all I was thinking about is all those speakers. This is great reel stuff. A full audience, shots of the audience with them on stage, all that stuff. And those are things that I think we think about differently at Forever Ready because I'm a speaker and my team has covered so many speakers. It's not mechanical. We're not making a shot list to get a wide, a medium, a tight, make it feel— yeah, we're like all up in your business if you'll let us. And, and we're getting things for you so that, um, you have what you need to make a reel that gets you on those big stages if that's what you want.
Yeah, yeah. And so this year, Forever Ready is sponsoring us, uh, at Promotion Slip. We are so delighted to have you as the sponsor. Your team is going to be doing the video stuff.
It's going to be weird. I won't be. I'll be speaking, not videoing.
I just wanted to point that out. You're not doing it this year. Your team will be there, which is super exciting. And you get to be on stage.
It's great. I'm really looking forward to it. It's going to be a good time. And for anybody that's like on the edge about Permission Slip, the time of year that you do it is where it's at. I mean, it is towards the end of the year. If you're a business owner, you're, you've already started thinking about your next year. You've been trying to plan your first quarter, set some goals, get inspired, feel something about next year. And so the fact that you've moved it to November is great because December is crazy, and it's great timing to set aside to plan and be inspired yourself, not just your business, but like, what do you want? What are your goals? I mean, the whole reason why I'm writing the book that you just announced is because of your conference, right? I'm like, I'm writing this thing. I've been talking about it forever. I'm writing it. It's gonna happen. It may not published this year. I want to get it done before I'm 40, so I have some time, 2 years. Uh, but it, it literally is time for you to set your own goals and dream, which is hard to do when you're in the thick of the day-to-day and trying to figure out what's next to make payroll, you know.
Yeah, so yeah, it's creating that space is essential. And every time I do it, every time I get away, every time I go to a conference, every time I, uh, prioritize fuel— creative, spiritual, and I don't mean that in a religious context, but like for your spirit fuel, for you to vision and imagine and believe and dream and, and figure out like what's holding me back— all of that time and energy is the thing that makes it possible to do. And so I am totally with you. I love that you felt that. I love that Permission Slip last year created the vision for this book, and you're doing it.
That's how I feel about it right now. It's like a little crazy, but okay, it's also really great. And that wouldn't happen without sitting in that room, being the videographer, and listening to what speakers had to say.
So, oh, that makes me so, so happy. Well, congratulations on all of the huge growth that you have had personally and professionally this year. So exciting to watch Forever Ready Productions grow, for you to continue to finesse and hone how you can impact people in big ways, including this book. Uh, and I'm so excited for you to share your expertise. Like what Lauren's gonna be talking about at Permission Slip in November is a real deep dive into the tactical, where video fits in your entrepreneurship business, in whatever it is that you're doing and ways that you can leverage it and press record and start to really lean into this art form. So that you can enhance and grow everything that you are doing in ways that feel authentic to you.
It's gonna be great. As the kids— did the kids say that anymore? Whatever. Retweet.
Hopefully not.
Probably so 2005 or something. We don't even tweet anymore, we X. So I know, I don't know, I don't know how it works now. I, I, I stopped that.
I out the X. I was like, yeah, no. Well, all right, Lori, I'd like to say this has been great.
Sally, thank you. I'm so excited for November, and, um, I hope folks take advantage of this wonderful opportunity to join us.
I hope so too, because you will be there and it's gonna be so fun.
Yes.
All right, it's time. We're gonna start our, uh, exit music because it's dancing. Oh my gosh, I forgot We have to do this every time we end.
There's a question. What's the question?
Yes. What is your next big permission slip that you are writing for yourself?
Permission to tell people I'm writing a book. There it is, baby. It kind of happened on this podcast. You gave it to me. You professional nudger, you.
Yeah, that was a forced—
I don't know.
I don't feel like that was nudging. That was like, I outed you. I'm sorry.
I think that I haven't shared it because I'm scared. And so, um, this is you, you asking and telling and sharing, uh, gives me permission to talk about it. And it doesn't mean it's going to be done by the end of the year. It doesn't mean, you know, it just means I'm writing it right now. And, uh, the world should know that. If I'm gonna tell other people to press record and talk about it, I guess I should too, huh?
Yes ma'am, I'm with you. We are cheering you on. Huge congrats to that. Thank you for, for going with me as I just shared that info. It's great. You're right, that is the permission slip that you are writing for yourself. Yeah, way to be brave.
Thank you, Sally Koering Zimney.
All right, bye everybody. Have an awesome rest of your day. Let's go, Lauren!
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