Sally ZimneyFounder & CEO, Be Moved by Sally Z

When you don't know who you talk is for #shorts

23 Mar 2023 · 1 min

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In this short monologue, the speaker advises creators to begin by staking out an initial target audience and topic rather than waiting for perfect clarity. They emphasize that as creators produce content and share it, feedback will reveal who is truly interested, prompting adjustments to the audience focus. This iterative cycle—starting with a provisional audience, creating, gathering reactions, and refining—continues indefinitely because both the creator and the world evolve. The core message is to launch with a tentative direction, then continuously iterate and evolve the audience and content strategy.

Chapters

We think we start, when we start creating, we're like, I think this is who I wanna talk to, and I think this is what I wanna talk about. And then you start creating and it evolves a little bit and you tell some people about it and you go, oh, actually that person seemed really interested. Maybe this is more my audience, right? And so it's this very iterative process. What I'm gonna challenge you to do is to just put a stake in the ground around who you wanna talk to and what you think you wanna talk about. And then you're gonna start creating and developing. It's a little bit of a moving target that never ends. It will always happen. You will keep iterating and evolving because you change, the world changes, your audience starts to shift, what they need starts to shift. So we're not waiting for ultimate clarity to begin, but we want some kind of clarity to begin.