Sally ZimneyFounder & CEO, Be Moved by Sally Z

Why Your Message Isn't Landing

11 Jun 2026 · 1 min

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Stories are how you get people to actually hear you, especially when they're resistant. Without one, your message about a new product, policy, or idea just bounces off. The speaker uses 7th graders as the ultimate test case.

Story is how we get those big, beautiful, important ideas into the 7th graders' hearts and minds, even when they are initially resistant. Without story, our messages don't have a chance. Whatever change you want to make, whether it's a new product, a new program, a different way of being, a new policy, an innovation, or a stand you want to take, the revolution or change you want to make needs the tool of story to work.