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In this episode of the Launch Your Box podcast, host Sarah Williams interviews Debbie Poole, founder of paintandwood.com and creator of the subscription box CreateHappyBox. Debbie recounts an 18‑month journey from initial idea to launch, detailing how fear—of failure, disappointing customers, cancellations, and growth—kept her from acting for years. She describes how she validated the concept with one‑time test boxes (including a kids box and an Easter tier‑tray kit), used audience research and a texting waitlist to shape the product, and leveraged scarcity and urgency to drive early sales. The conversation covers her launch tactics (limited‑quantity launch, no paid ads, drip‑email and social media promotion), handling the first cancellation, delegating to a virtual assistant, and scaling the box by adding 20‑25 subscribers each month while keeping growth manageable. Debbie reflects on the community she’s built, the freedom the recurring revenue provides, and the new fear of sustaining subscriber interest after a year. Both hosts emphasize the mantra “do it scared,” encouraging listeners to push past fear, learn from mistakes, and use their existing audience to inform product decisions. The episode ends with practical advice for aspiring subscription‑box creators and a call‑to‑action to visit launchyourboxwithsarah.com and createhappybox.com.

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