Sarah Williams breaks down the four tech tools subscription box owners need: a website, email CRM, payment processor for recurring billing, and shipping software. She emphasizes keeping your stack simple and shares the specific tools she uses in her Launch Your Box and Scale Your Box programs.
Chapters
The first piece of tech that you need is your website. That's tech piece number 1. Tech piece number 2 is your email CRM. CRM means customer relationship management. You need an email CRM so that you can send bulk messages for marketing. I'm giving you my top 3 and I tell you about the one I'm using and the one I use to teach inside Launch Your Box. Then we got to get into payment processors and this is number 3. We have to have a way to collect recurring payments. And it's different based on number one, the website platform that you pick. The last tech piece that you need is shipping software. As your business grows, you can add more things, but I only give you 4 things because I need you to see it as simple as possible, because when you overcomplicate these things, you don't move forward. So I'm bringing that to you inside Scale Your Box so you can skip the time, you can skip the overwhelm, and you can just move forward with the tech.