5 Ways to Make Sales Today

Sarah Williams gives subscription-box and e-commerce owners five same-day sales tactics: email coupon codes, overstock clearance sales, free gifts with purchase, BOGO deals, and mystery boxes. She stresses knowing your metrics first, then picking one tactic to run today.
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Good morning. Happy Monday. It's time for Monday Momentum. And today, because it's the last day of the month, I wanted to talk to you about how we can make the most of it. So I've got 5 things that you could do quick and easy today to make the most of the last day of the month and/or make the most of the first day of the month tomorrow. So let me know that you're here. I would love to know where you're watching from this morning. So let me know where you're watching from this morning as you're jumping on. We're going to get started. I can see Diana's here from YouTube, loyal YouTube follower over here. Diana is— she is one of my first subscribers on the YouTube channel, so I appreciate that so much. I can see Denise is here. Good morning, Denise. Hey, Sarah. Hi, Vontina. Good morning. Hi, Tara from San Antonio. I don't know who this is from Utah. If you will give StreamYard permission in the description. If you're inside one of my groups, I'm streaming this to 4 places right now. I have it on the YouTube channel. I have it on the How to Start a Subscription Box Facebook page. I am inside Launch Your Box and I am inside Scale Your Box. When you are in one of the groups, I can't see your comments. So if you're in Launch Your Box or Scale Your Box and you're watching from those groups, just click and give StreamYard permission so I can say hi to you. I'd love to say hi this morning. Good morning, Stacy. Good morning, Lori. Good morning, everybody. Hi, Erin. Good Good morning, MJ. Good morning, Brandy from Kentucky. Good morning, everybody. I got some more over on YouTubes. Good morning from Ohio. Good morning, everybody. All right, so here's what we're going to get into today. First, it's the last day of the month, so let's talk a little bit about that because there's some things that you should know going into the last day of the month. Really, you should have known this last week, but We're not going to judge this morning. We're just going to talk about it. I want to know in the chat if you can tell me where you're at sales-wise today as you go into the end of the month. Are you up? Are you down? What percentage? What dollar amount do you need to make today to make your revenue over last year if you're at least a year old in business? So do you know where your numbers stand? Stand? Yes or no, just tell me in the chat. Do you know where your numbers stand for month end today? If you don't know where you stand, that's a problem, okay? That's a problem that we just need to address right here very quickly. That's not what this live is about, but I want, I want you to understand that you have to know your numbers because we have to have something that we're working towards every single month. And if we don't pay attention to our sales numbers or our sales goals, then we're not keeping our eye on the prize here. And so if you're sitting here right now and you're like, dang, I don't even know where I stand for the end of the month, I don't want you to beat yourself up about it, but I need you to know that number. I need you to know that number every week because you need to be working towards that goal. Okay. Now, if you haven't launched yet and if you haven't if you aren't selling anything yet, there's something that you can be tracking right now, and that's your list building efforts. How many new email subscribers have you added to your list right now? You should be tracking opt-ins. You should be tracking following. You should be waking up every day asking yourself, how can I build my following? How can I build my list? So if you don't know those numbers, If you can't say, oh, I've added 300 new people to my email list this month, Sarah, then we need to know that number. We need to have some indication of what we're doing is working or not. And that's either in sales, that's in list building or audience building. Okay. So that's what we're talking about today. Today specifically, I'm going to give you 5 ways to make some sales today. Just really simple, quick things that you can do today. And I also want to talk about those of you that are not selling, what we can be doing today that will help you drive action to your business. Okay, so I love that most of you know, and if you don't know and you didn't want to tell me on this chat, it's totally fine. We just, um, we need to know that number. We are business owners, and if we don't know our numbers regularly, then we're a hobby business. We're just acting all willy-nilly in our business. We take action based on our data. If you don't know your data, I want this to be an eye-opener for you that we have to know where we're at at all times, whether that's sales, whether that's inventory, whether that's list building or audience building. We need to know where we're at. We need to have that dashboard in front of us of what we're doing so that our efforts are making progress. Not all success is shown in sales. If you are down in sales right now for the month, you might be feeling defeated a little bit, right? But not all of our success shows up on our revenue line. Okay? Our success shows in, are we making progress in different areas? And that could be sales. That could be reducing inventory. That could be having more profit on our P&L. That could be building our lists and our following. Okay, so just hear me say your everyday success is not always driven by revenue dollars. Okay? But today we're going to talk about how we could generate a little extra revenue. Some of you need $50 today. To make your month. Some of you need a couple hundred dollars. Some of you are— Denise is up 21%. Um, so let's, let's go out with a bang today. I got 5 things that you can do, okay? And I'm working with Rocco today. That's Rocco behind me. He is my old blue heeler dog. Rocco, come here. He's got the prettiest blue eyes, if he'll turn around. He's very antisocial. He's an introvert dog like me. Um, but he has the prettiest blue eyes. He, he He's not going to talk to us. He's going to ignore us. He's trying to figure out if he has enough oomph in him to, to get up on the ottoman. He doesn't. Did you see? He just laid down. He's like, yeah, it's not even worth it. I'm just gonna be right here on the floor. I feel like that some days. Um, so anyway, okay, let's, let's talk about it. Number 1, number 1, you can very easily set up a coupon code today Send it out in an email and a text and do a post. Set up a coupon code, 20% off your entire store, $10 off a purchase of $50 or more, whatever that looks like, whatever that looks like, email or text or both. Send out a coupon today, last day of the month. Help us make our July goal. Let them know why you're doing it. People want to support you. Okay, people want to help you get towards something. Hey, I'm trying to meet my July goals. Today's the last day of the month. I've got a special coupon for all my text and email subscribers. Send that out today. Easy. It'll take you literally 5 minutes. Go set it up on your website, send it out, let sales come in, generate some revenue today. Easy. Everyone could do that. Number 2, go live with an overstock sale. Okay, so how many of you have a bunch of leftover subscription box items laying around your warehouse or your home or wherever you ship from? Put them together, grab 10 items, grab 5 items, whatever that is, and do an overstock sale. Mark it down, one day only, only end of the month sale. Send out an email, go live. Boom, out the door. Okay, number 3, gift with purchase today only. Let's finish July with a bang. I've got a free bracelet stack for any purchase of $50 or more. How many of you have stuff left over from your subscription boxes? Grab it, use it as a free gift with purchase. Pair of earrings, t-shirt, bracelets, bag, whatever it is that you sell, dog treats, whatever it is you sell. Gift with purchase. You can send an email, you can do a post, you can do a quick story video, you could do a quick live. Just put it out there. Gift with purchase today. And here's the great thing about a gift with purchase. Like, if you do it today only, you don't even have to set anything up on your website. Like, take the tech out of it. Just know that every order that comes in today is going to get this with them. You don't have to set up something technical where they have to use a coupon code and put it all in. Any purchase over $50 is going to get a gift with purchase today. And then you could do some short videos of you packing orders and putting the free gift in. You could do some stories, you could do a reel. Super easy. You don't have to complicate it. Okay. Gift with purchase. Y'all have something laying around there. You've got stickers, you've got, um, whatever it is. Gift with purchase. Okay, that's number 3. Number 4, BOGO, one day only. What do you have stacked up everywhere that you could do buy one get one free, buy one get one half off? Blow them out. Get rid of them, reduce inventory. I have so many t-shirts coming out my ears, I could do a buy one get one free t-shirt day today. I could do earrings. I have probably 300 pairs of different earrings in my warehouse at the moment. I could do bags. I could do— like, there's so many things I could do. You could do buy one get one free, or you could do buy one get one half off. Bogo. One day only. Easy to put together. All you have to do is set up a coupon code, put the collection that you want to be able to use that BOGO on into that coupon code. Very easy. Something else you could put together this morning. Number 5, mystery boxes. We've talked about it a couple of weeks ago, and so many of you guys threw mystery boxes together and have blown them out like thousands and thousands of dollars you guys have generated in one day. From mystery boxes. If you haven't done that yet, today's the perfect opportunity. Take an hour after we get off this live, go throw mystery boxes together and go live and sell them. Let's hit our goals. Let's generate some revenue on the last day of the month. Give somebody a reason to buy today. Number 1, email or text a coupon code. And that can be whatever. It can be 10% off, 20% off, $10 off, $20 off a $100 purchase, whatever you want that to be. Free shipping, whatever you want that to be. Email and text out a coupon code. Number 2, go live with an overstock sale and send an email. Number 3, free gift with purchase. Number 4, set up a BOGO. Number 5, set up mystery boxes. I don't want you doing all 5 of these things. I want you to pick one of them. Pick one of them and implement it. That's all you need to do. Give people a reason to go shop your store today, to go send some traffic over to your store. Your goal every day as a business owner is to wake up and think, how can I send traffic to my store today? And if you have that mindset of, okay, how am I going to generate traffic to my website today? We know that traffic equals conversions. So all you have to do is think about how you can send traffic to your store every single day. I gave you 5 ways to do that today. So let me, let me know in the chat, which one are you going to implement today? If you're currently selling products, which one can you implement today and generate some revenue? Now, if you're not selling products, because I'm very aware that people are in the beginning stages that follow me. Here's some ideas I threw together really quickly for you. Okay, so today would be a great day to get your giveaway up. You could even do it tomorrow, like August 1st. You could get all your things ready today, August 1st, start your giveaway. You could get an opt-in together today. You could do a waitlist announcement today. We're not leaving July without sharing our brand new subscription box. It's coming soon. Join the waitlist, get on the list, be the first to know, to know. Share some excitement about that. Today's a great day to do that. So if you're not selling product and you don't need to generate some revenue today, I want you to think about how you can build your list and build your following today. That's our goal. Every single day should be growing our list and generating traffic, and we should be generating traffic by growing our list. Okay, so those are your only two options. I know that Monday's full of a lot of things. We have a lot of tasks to do on Mondays. We've got to get ourselves together. We got products to ship. We got things to do. Like, yes, that is a Monday. But don't let those things take priority onto revenue-generating activities. We can be busy all day long. We can be busy doing all kinds of things today. But is it productive busyness, or is it just busyness that needs to be done? Set some time out this morning to do some revenue-generating activities for your business. Or, or growing your audience if you're not, if you're not selling. And let's make some traction today. Let's finish July strong. August 1st starts tomorrow. We're going to shift our mindset from summer to fall within one calendar day. So what can we do today to generate sales, put some cash in the bank, reduce our overstock inventory that we have on our shelves and make things happen. Go, go check out your numbers. Pick one of these 5 and let's make some things happen. All right. Let me know in the chat what you're doing. And also, I just want to remind everyone, if you want to get a text from me every Monday morning before I go live, all you have to do is text me the word Monday. Our Monday list is growing every week. I have so many new people following our Monday Momentum Lives, and I just want to remind you, um, that I'm about to go live so that you don't get too busy and that you can come enjoy a Monday morning pep talk with me. All right, so let's get going. We don't have any time to waste. You got things to do. Go set up whatever you're doing. There, whether that's building your audience or making sales, I want to— I want you to share it with me. Let me know what you're doing. Let me know the results at the end of today. Come back to this thread, post in either Launch Your Box or Scale Your Box, and let me know how your day went. And let's make progress this week. Get unstuck, move forward, cash in the bank, product out of our— out of our store. All right. All right, y'all have a great rest of your Monday, and I'll see you later this week. Bye!
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