Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Address Your Subscribers Pain Points

Name: Address Your Subscribers Pain Points
Uploaded: 2025-07-25T11:00:47+00:00
Duration: 31 s
Channel: Sarah Williams
Description: Sarah Williams explains that subscription box creators need to solve a real problem for customers, not just offer cute items. Her own box seemed purely…

25 Jul 2025 · 1 min

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Sarah Williams explains that subscription box creators need to solve a real problem for customers, not just offer cute items. Her own box seemed purely aesthetic until she realized it solved styling dilemmas: what to wear, how to pair things, how to accessorize. Know what pain point your ideal customer actually has.

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also need to solve a problem for them. And a lot of times people will tell me, well, my box doesn't solve any problems. I would have told you the same thing 8 years ago when I started my subscription box. I would have said, well, my box is just a box full of fun, cute things for women. It doesn't really solve a problem, but it does solve a problem. It solves a problem of what am I going to wear? What am I going to pair it with? How am I going to accessorize this? And so I want you to think about that problem that your ideal customer has when you're creating your subscription box.