Sarah Williams shows how asking relatable questions drives engagement with your audience. She used a viral poll about a dog eating her birthday cake, with three options for what to do with it, and got people debating their choices. Ask your audience everyday questions to learn what they want.
Chapters
Ask questions. People love answering questions and giving their opinions. Now that you know a little bit more about your ideal customers, what kind of questions could you ask them? Think about things that go on in your everyday life. And this was something that got a lot of engagement on. I'm going to show you this one. The dog ate my birthday cake and this got so many engagements. And so my question was, Would you toss the cake? It was great while it lasted. Trim the edge and move on. Or 3, it's just a few doggy licks. It's fine. I'll eat the corner piece. And that got so many engagements because people were talking about what they would do, and it was really surprising what their answers were. But it's just something that happened in my everyday life, and I just created engagement out of it. So ask questions.