Sarah Williams shows how live unboxing sessions convert viewers to paying members far better than email or ads. In her Launch Your Box experiment, 43% of people who signed up during the week became full members after watching a live unboxing.
A live unboxing focuses on traffic and conversions. Okay, so if I can get more traffic to watch me live, I know that if you'll watch me live, I'm more likely to convert you than an email, than an ad, than a post. If you can come hang out with me— remember we talked about this with Launch Your Box— if you could come— Subscription Box Week— if you could come hang out with me a week I know that I can— I'm more than likely able to convert you into membership. And we saw that with the Launch Your Box launch. You come hang out with me for a week, I had a 43% conversion from the people that signed up in Subscription Box Week to the people that joined Launch Your Box. It's the same thing. It's the same thing. If you can come watch me do a live unboxing for 30 minutes, I'm more than likely going to convert you to becoming a subscriber because I'm giving you behind the scenes, because I'm telling you the why, because you're getting buy-in from what I'm
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
