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In this segment, Sarah Williams stresses the critical importance of building an email list for business success. Using her own venture, Launch Your Box, as a case study, she reveals that her email list (approximately 40,000 contacts) is twice the size of her social media following (about 20,000). She explains that by focusing on list growth, she can achieve high engagement: with a 30–50% open rate, she expects roughly 20,000 subscribers to open each email, illustrating the powerful reach and impact of a well‑cultivated email list.

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