Clarity Increases Action

Sarah Williams shares breakthroughs from Subscription Box Coaching Week, where entrepreneurs used Post-it Note exercises and 60-second brain dumps to clarify their ideal customers and product choices. Clarity on these basics unlocks the next steps: her Launch Your Box program offers structured coaching and accountability to move from planning to action.
Chapters
Good morning. Good morning. Time for Monday Momentum. Still a little bit under the weather. We did have an excellent night last night inside Subscription Box Coaching Week, and I'm just going to power through today. I'm going to power through whatever is going on up here. I'm happy that you're here with me. If you're joining me, let me know that you're here. I'd love to say hi to you. I want to talk a little bit about something that was very evident last night as we were going through coaching week. If you don't know, last night kicked off the 2025 version of Subscription Box Coaching Week. I do it once a year. It is a week packed full of, you know, teaching, community, answering questions, just getting people on the right track, actually getting people clarity, which is what we're going to talk about today. But we kicked off the first night of Subscription Box Week last night and something really stood out to me. We're going to talk about it. I want to come to the chat and say hi this morning. I can see lots of people watching on YouTube. Good morning, Nikki. Good morning, Valerie. I can see my Facebook people. Rebecca's here. I get to interview Rebecca today and y'all, her story is so, so good. She started with just a few subscribers and recently she has passed 230 subscribers. She's gotten over 100 of those new subscribers in the last few months. So we're going to talk to her today. That will be 1:00 PM Central this afternoon. We're going to talk about what's been working for Rebecca. We're going to dig into her journey. So I can't wait to chat with you today, Rebecca. Good morning, Aaliyah. Hey, Pam. Hey, Adrian, good morning everybody. Um, good to see everybody here. So what stood out to me last night, and I, I was up quite a while reading comments. We did our Post-it Note Challenge last night and I was reading comments and, um, the comments were coming really fast last night while I was live. And, um, one thing that stood out to me over and over and over again in your comments was that so many of you walked away with clarity last night. Clarity in a lot of different ways. There was clarity about who your ideal customer was, and I think that's something that we just overlook all the time. We just kind of overlook that. Hang on, did I— I'm having technical issues. My screen keeps going black. Is it going black for you? Hold please, I need to pull this up. Listen, you're always going to have technical problems. I'm just going to tell you that, and it's fine. Um, okay, let me see. I think we're okay. I think we're okay. I'm gonna pull this up on my computer just so I can watch the chat over in the group. Um, but we got clarity. We got clarity on who our ideal customer is, and sometimes we have to revisit that even we've had a subscription box for a while, sometimes we need to go back and revisit who our ideal customer is. Have we niched down enough? We talked about that a bit last night. It— in our mind, we think if we go broad, we find more people, but in reality, we are more, um, findable when we niche down. And so I want to make sure, um, that you've really thought about your ideal customer. And so we got clarity about our ideal customer, we got clarity about our subscription box idea, We got clarity about what to put in our boxes last night. And here's the thing, I remember when I first started my own journey with the subscription boxes, I was kind of stuck spinning my wheels thinking about it over and over and over again. And it wasn't that I didn't care or that I wasn't motivated, but I didn't know what the next right step was. I didn't have the clarity on what I was doing, and therefore I wasn't able to take the next right step. And so we got a lot of clarity last night, and clarity creates action. Clarity resets our brain and tells, okay, this is what we're doing now, what's the next step? And I think that's what a lot of us got last night. If you were in Subscription Box Week, just put SBW in the chat if you joined me last night. Put that in the chat. Let me know what clarity did you get from our workshop last night? And if you didn't come to Subscription Box Week, you can still get in. You can watch the replay today. And then tomorrow we have another lesson that I'm going to be introducing. So you have plenty of time to jump into Subscription Box Week and go through what we did last night. It's about a little over an hour. Oh my goodness, what is going on with my computer? I don't know what's happening. Um, but you can still jump in, and I think the team has the link. Team, will you put the link on the Facebook page and the YouTube? If you haven't joined Subscription Box Week, it's $15. Still come over and join us because, um, we're having a lot of clarity, and I think sometimes we just need clarity because without clarity we procrastinate, right? We get stuck in this ever, evergoing, um, research mode, right? Like, I gotta still gotta research, I haven't figured it out yet. And we did some simple exercises that kind of retrained our brain last night. We did the 60-second brain dumps, we did that 3 times, and that kind of gets us out of the overthinking mode. And so we got a little clarity. We got— with that clarity, our brain stops fighting us and we naturally start to take the next step. People nailed down who their box is for, what kind of products they want to put in there, and they finally figured out like what problem does your box solve. A lot of times we think that we're just providing cute things, but we solve problems for people. My box, lots of cute things. I'm solving the problem of not knowing what to wear when you walk in your closet every, every day. I'm solving the problem of having accessories that match your clothing that you don't have to go shop all the time. And once you're— once you have clarity, your energy shifts. And I saw a whole bunch of light bulbs go off. I saw a whole bunch of energy shifting last night. And it's like this confidence kicks in. You know what you need to do next. The action doesn't feel heavy anymore. It feels doable. And if you're sitting here listening to me right now and you're like, okay, Sarah, I need some clarity because maybe that's where I'm stuck. Maybe that's where I'm spinning my wheels. We just need to get clarity. And I can provide clarity in a lot of different ways. We did it last night with the Post-it note challenge. And so it's not motivation that you need a lot of times. It's the action steps. And so we're going to continue this week over in Subscription Box Week. We've got more action steps. You're going to gain more clarity as the week goes on. And some of you were so clear last night that you joined Launch Your Box. I was starting my little new member wall back here this morning. It looks better when you're closer to it. We had about 50 members join last night and I, I look at each one of these names, I handwrite every one of these names and I look at these names and I think these— which of these people am I going to be interviewing for Subscription Box Week next year? If that's you, say it's me. You're going to be interviewing me because I got clear last night and I'm ready to do the thing. And there's lots of steps that we're going to take from now until then. But there's so much clarity that we're going to gain from doing. And so Valerie says me, she's like, I'm going to be, I'm going to be the one you're interviewing next year for Subscription Box Week. It's about knowing what to do. Like, we can get clarity on what we're putting in our boxes, who we're for, what we're doing. But it's also about, okay, I need— now I'm clear on this. What's the next right step? Right? And that's where we kind of get stuck a little bit because we get one thing figured out and like, okay, what's next, Sarah? And I've got you. I'm going to keep giving you the next right step along this journey. We're going to do a lot of it in Subscription Box Week, but there's so much more of it that we can dig into inside Launch Your Box. And so Jennifer says, me, I'm going to be up there as well. And Rebecca said, I wouldn't have thought that it would have been me when it was my subscription box week. And now I'm going to be interviewing Rebecca today. And so a lot can happen. A lot can change in a year. And it's time to take the step. If you're ready to change something in your life, whether that's building a side you know, some side income, whether that's, you know, increasing your current business, starting a business, it's time to change something. And we sit around and we wait for the perfect time to do that, and your time is now. And 1 hour last night, I gave so many people a lot of clarity just by doing 1 exercise. And the beauty about it is that I do this every month inside, um, Launch Your Box. I'm giving clarity on audience building, I'm giving clarity on pricing, I'm giving clarity on launching. And all we need is clarity and the next right steps. And that's how we keep building our business. That's how I built my business. I was like, okay, I've got this figured out. Now what's next? And the problem is a lot of us want to do that, but we put it to the side because we don't know what's next. We don't know what the next right step is. And sometimes we're afraid of taking the next right step. Like, is this right? I don't have anybody to bounce these ideas off of. I need to know what is the next right step. And so that's the roadmap that we have created inside Launch Your Box. So I'll be back today at 1 o'clock. If you're in Subscription Box Week, I'll be— I will be in there streaming with Rebecca. I will also be streaming publicly so that you can see Rebecca's story. That'll be on my YouTube and my Facebook page. But it's time Look, look in my eyes. It's time to make a shift in your business. It's time to make a shift in your life. And I told many of you last night during Subscription Box Week, like, I'm nobody special. Like, I didn't have an investor. I didn't have a Sarah to learn from. I just was a small town Texas girl that figured it out And I'm here to help you because my greatest gift is watching you launch and grow and build income for yourself. That's my greatest gift that I get back from this. And I know that if I can do it, and I've helped thousands of people at this point do it as well, build income for themselves, I know that anyone can do it. It's not too late in life. It doesn't matter what age you are. It's not too late to build something that you're passionate about and that you're proud of. It's not too late to get started. It's never too late to get started. But I want you to ask yourself, Tricia says it's time to make the shift. What am I waiting for? What am I waiting for? Is it time for me to get clarity? Is it time for me to make a shift in what I want for myself in my life. If you feel like it's time right now, tell me it's time. Tell me it's time in the chat, because we put ourselves on the back burner, right? Everybody and everything else in our life comes before us. It's time for us to build something that we've been wanting. It's time for us to have the roadmap. It's time for us to make the shift. And the beauty about this is that we get to do it together. We get to do it. Everybody's on this journey together. We're doing the same things. We're learning from each other. We're holding each other accountable. We have the space to do this for ourselves. And I'm just going to lend you my courage. Because when I started, I didn't have a lot of courage. It was like, oh, I hope I get lucky. Um, but it's time for you, and I'm just going to lend you my courage today to get clarity on what it is you want. Let's get clarity on who we're for and how we want to take this forward. But it's our time, and I want you to write that down if you've got some Post-it notes left from last night. Just put it, it's my time. Put that on your computer, put that on the wall, put it on your mirror. It's my time. And I'm going to help you along the way because there's nothing I love more than watching you have success. And there's room for all of us. There is room for all of us at the table. You could be doing the exact same box that I'm doing. I saw Post-it notes last night that were almost identical to mine. There's room for us. There's room for all of us. And I just want to, I want to invite you two different ways. Number one, if you're not in Subscription Box Week, come join us today. The energy is high over there. So I want you to come join us today inside Subscription Box Week. If you're a member of Launch Your Box, you get it for free. Just come join the group. If you're not a member, we have a link here, um, that you can come join us. It's $15. You can watch what we did last night, be caught up, be ready for tomorrow. Okay, um, if you're in Subscription Box Week and you know that it's your time, you have a bonus today to get your $15 back. And so that ends tonight, so I want to make sure you use your coupon code. We'll put it in the group again for you, um, but it's time. Christina says it's past time. Yes. Amy says I'm excited and passionate. I know that I want to do, but I'm anxious and scared because I feel like I do all the things all at once. The website, the business idea, the content. One thing at a time. It's like that saying, how do you eat an elephant? One bite at a time. And that's the simplicity that I teach. I don't like to overcomplicate everything. One right next step. What's that one next step? We talked last night about how a lot of people just start with a logo and packaging, but it's— that's not the first step. We don't even know what's going to go in that box. We haven't figured out our ideal customer yet. So we're starting with the pretty things because they're fun. But last night we figured out what we were going to put in our boxes. Now we can figure out what does packaging look like for me, because that's the first right step. And so everything has an order. Everything has the next step. And so that's what we're going to drill down on, because once you know what the next right step is, it's easy to do. It's where we stay stuck when we don't know where the next right step is. So here's your Monday Momentum. If you need clarity, come join me in Subscription Box Week. If you're already in Subscription Box Week, I'll be in there answering questions. I know the team has been in there all morning already answering your questions. Remember, if you want to win a one-on-one with me to submit your homework inside Subscription Box Week from last night. Um, and then I'll be back this afternoon with Rebecca, and I just would love for you to join me because Rebecca has such a great story that I know you're going to relate to. Um, and we'll keep going. If you haven't watched our session from last night, go watch it. You have plenty of time today. Get your homework done because you can still enter to win the one-on-one with me. And then I'll be back tomorrow with lesson number 2 inside Subscription Box Week. Y'all have a great Monday, and I'll see you this afternoon.
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