Sarah Williams shows how to find and remove inactive subscribers in Klaviyo, contacts who haven't opened or clicked anything in six months. Suppressing these "dead weight" contacts before Q4 stops you from paying for unread emails and saves money right away.
it's a whole segment in the last 6 months, I want to suppress them off my list. And so I created that segment that said in Klaviyo, I'm going to see if I can give this to you. Has or has not done received emails 10 times in the past 6 months. So that's the segment. And then I click the little and button in Klaviyo, has or has not done opened emails 0 times in 6 months. Okay, that gave me a segment of people. It was a couple thousand people, and I thought, they're dead weight. We're dragging our dead weight into Q4. Stop dragging your dead weight around. I'm paying for every email that gets sent to my dead weight. I can save money instantly. They're not opening them anyway. Why do I want them on my list?
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
