Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Define your Niche for Subscription Box Business Success!

Name: Define your Niche for Subscription Box Business Success!
Uploaded: 2024-06-07T17:00:21+00:00
Duration: 33 s
Channel: Sarah Williams
Description: Sarah Williams explains why subscription box businesses need a tight niche. A broad target gets lost in the noise, but a specific one drives discovery…

7 Jun 2024 · 1 min

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Sarah Williams explains why subscription box businesses need a tight niche. A broad target gets lost in the noise, but a specific one drives discovery and traffic. Stray from your niche and you lose momentum.

Chapters

We have to clearly define that because it affects so much of what we do in our business, and it's going to help us bring more traffic to our business when we have a clearly defined niche. You can go broad, but the broader you go, the less visible you're going to be. And I know it sounds weird, but the riches are in the niches. You will be found, you will be more visible if you have a clearly defined niche. Okay, and when we get astray from that, we gotta bring ourselves back.