Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Do I Need a Separate Social Media Page for my Subscription Box?

Name: Do I Need a Separate Social Media Page for my Subscription Box?
Uploaded: 2024-10-25T14:00:31+00:00
Duration: 42 s
Channel: Sarah Williams
Description: Sarah Williams says most subscription box businesses don't need a separate social media page. Managing multiple pages per platform drains resources, and…

25 Oct 2024 · 1 min

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Sarah Williams says most subscription box businesses don't need a separate social media page. Managing multiple pages per platform drains resources, and your existing audience is already your ideal customer. Weave subscription box posts into your current accounts to boost customer lifetime value without the overhead.

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One question I get asked a lot is, hey Sarah, do I need to create separate social media pages for my subscription box? Most of the time the answer is no, and here are the reasons why. Keeping up with one social media page per platform is exhausting, so managing two is just not sustainable without hiring help. If your ideal customer for your current business is the same ideal customer For the box, why wouldn't you just use the audience you've already built? There's no need to start from scratch here. Just create a plan to incorporate regular subscription box posts into your existing page and watch the LTV of your customer increase rapidly.