Sending bulk marketing emails from Gmail is illegal and triggers spam filters. Sarah Williams recommends using a dedicated email CRM instead of trying to send from a personal account, and shares her top three picks for which platform to choose.
you can't just go into your Gmail account and send a bunch of emails for marketing your business. You can't do that. That's illegal. You will be flagged. They will not be delivered. You'll be put on the spam list, everything. You need an email CRM so that you can send bulk messages for marketing. Okay? There's probably over 100 email CRMs out there. And when you're new to business and when you're just getting started, or even if you've been in business a while and you've not had a CRM, going down the rabbit hole of figuring out what CRM that you need, why, and researching those is overwhelming. And again, it takes time and it puts you in decision fatigue and your brain's overloaded and you get overwhelmed and you overthink and you don't make a decision because there's too much information out there. So I'm giving you my top 3 and I tell you about the one I'm using and the one I use to teach inside Launch Your Box.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
