Sarah Williams says audiences buy from creators they trust, not from constant sales pitches. She recommends posting once daily instead of obsessively, focusing on behind-the-scenes moments and genuine connection. Relationship-building converts better than hard-selling.
they're not buying anything. Like, how is this relevant to my business? Why are they engaging with you feeding your chickens? Because it's not about the stuff. They want to feel connected to you, and I want you to feel connected to them. Everything we do doesn't need to be salesy. When you feel connected to me in some way, you're going to want to buy what I'm selling when I sell it at some point. Are we getting personal or is it just product after product? Buy me, buy me, buy me. Nothing else is there. We gotta have a mixture. Okay, so when I look at what's working on my social media, it's about the people, it's not about the stuff. But if people engage with me, they buy my stuff. So what if you pulled back your little box checklist and said, I'm not going to post 3 times a day this week, I'm only going to post once a day, and I'm going to be really intentional about that post. I'm going to serve my audience in some way. I'm going to get personal in some way. I'm going to show behind the scenes in some way, but I'm going to get personal and I'm going to be intentional about what I'm posting and why.
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
