Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Exclusivity Increases Subscriber Retention

Name: Exclusivity Increases Subscriber Retention
Uploaded: 2024-07-19T19:00:24+00:00
Duration: 32 s
Channel: Sarah Williams
Description: Sarah Williams shares how scarcity drives subscription retention. Her box averages 18 months per subscriber because limited-edition items make customers…

19 Jul 2024 · 1 min

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0:32

Sarah Williams shares how scarcity drives subscription retention. Her box averages 18 months per subscriber because limited-edition items make customers fear missing out. She urges marketers to stop oversupplying and use exclusivity to keep people subscribed.

Chapters

But when they see this cute item that's coming out in the next box and they realize they can't get it after the fact, it gives them a reason. It— they stay. Do you know that my retention on my subscription box, the average retention is 18 months? Once I get them in, on average, my subscribers stay 18 months. Scarcity, exclusivity. Stop making it so available. And I've got— I'm taking my own advice.