Sarah Williams explains the FTC's new click-to-cancel rule: canceling a subscription must be as easy as signing up. If you clicked once to join, one click cancels it. Companies can't force you to call, email, or show up in person.
This week we've been talking about the FTC ruling, the new click-to-cancel rule. It's very simple. People are frantic about it, but I want to make it really easy for you to understand. There's 4 parts to it, and I go in-depth in my YouTube video this week. You can find me on YouTube at Sarah Williams Subscription Box Coach, and I go through all 4 parts. But number 4 is the click-to-cancel, and basically what that means is we have to make it as easy for someone to cancel a subscription as it is for them to sign up. So the same way that they've signed up for a subscription has to be as easy— they can have to cancel that way too. So what this means is if someone goes to my website and signs up for my subscription box, they fill out a form with sizes and monograms and things like that. To cancel, they go fill out a form and submit it to cancel. I cannot make them call, I cannot make them email, I cannot make them physically come in. Okay, so if it's one click to sign up for a subscription, it needs to be one click to to cancel. If you have to fill out a form to sign up for a subscription, you can fill out a form to cancel. It's simple as that, but you can find more information about it over on my YouTube channel.
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