Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

Harness the Power of Self-Liquidating Offers in Your Subscription Box Business

Name: Harness the Power of Self-Liquidating Offers in Your Subscription Box Business
Uploaded: 2023-12-15T21:54:02+00:00
Duration: 58 s
Channel: Sarah Williams
Description: In this solo marketing talk, Sarah Williams explains how to use Self‑Liquidating Offers (SLOs) to acquire new customers for a subscription‑box business…

15 Dec 2023 · 1 min

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In this solo marketing talk, Sarah Williams explains how to use Self‑Liquidating Offers (SLOs) to acquire new customers for a subscription‑box business. An SLO is a low‑priced bundle whose sales profit is immediately reinvested into ad spend, allowing the business to scale its reach without sacrificing cash flow. She notes that about 65% of buyers of such bundles are first‑time purchasers, making them prime candidates for retargeting and conversion into recurring subscribers—specifically, she illustrates this with a t‑shirt club model. Williams advises creators to design a small, attractive bundle now, before the fourth‑quarter rush, to get in front of cold audiences, capture their first purchase, and then upsell them into a subscription program.

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I don't want to make any money on these things. It's called an SLO, self-liquidating offer. The profit I make from the sale goes back into the ad spend so I can go find more customers. Okay, so we're targeting mostly cold, but we are targeting some of the warm audience. And what I found is that 65% of the people buying this bundle, it is their very first purchase from me ever. That's a big deal because those are potential subscribers for me to target and retarget. So they're buying the fall bundle, they're making one purchase from me, they're going to get their shirts, they're going to love them, and I'm going to ask them to join my t-shirt club. So I want you to think about what you have that you can do a small bundle and you can start getting in front of new people, especially right now before we go into the fourth quarter.