Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

How I Fixed My Low Reach on Facebook

Name: How I Fixed My Low Reach on Facebook
Uploaded: 2023-08-19T20:55:30+00:00
Duration: 33 s
Channel: Sarah Williams
Description: In this YouTube segment, marketer Sarah Williams explains that her recent Facebook posts achieved a dramatic increase in reach—four times higher than in…

19 Aug 2023 · 1 min

Watch on YouTube

0:33

In this YouTube segment, marketer Sarah Williams explains that her recent Facebook posts achieved a dramatic increase in reach—four times higher than in months—by shifting from stale, product‑centric updates to brand‑new, fresh, and fun content that directly addresses a current, unmet need of her ideal customers. She emphasizes the importance of identifying something novel that the audience wants right now, creating it, and delivering it in an engaging way, which sparked higher shares, comments, likes, and overall engagement.

Chapters

I want you to think about what is something brand new that your ideal customer needs right now, and how can you bring that to life for them? And you know what? My Facebook posts over the weekend have gotten more reach than I've had in months because it's new, fresh, and fun. I've been stale. My reach has gone down. My reach has quadrupled because they're excited about it. They're sharing it. They're commenting. They're liking. They're engaging with my posts. My posts have been stale because I've been showing them product that they already have.