Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

How to Build a List For Your Subscription Box

Name: How to Build a List For Your Subscription Box
Uploaded: 2024-05-03T15:11:24+00:00
Duration: 57 s
Channel: Sarah Williams
Description: In this instructional segment, Sarah Williams emphasizes that after setting a launch date for a subscription box, the top priority is building an email…

3 May 2024 · 1 min

Watch on YouTube

0:57

In this instructional segment, Sarah Williams emphasizes that after setting a launch date for a subscription box, the top priority is building an email waitlist. She explains that establishing a launch date and list building are interdependent: the date creates urgency while the list generates FOMO and ensures a pool of interested customers. She recommends tactics such as a "save the date" announcement and inviting people to join the list to be the first to know. Williams asserts that having a well‑cultivated list can increase launch success by roughly 40% compared to launching without one, making list building the essential first step for any subscription box launch.

Chapters

Okay, now once you set a date, number 2, we gotta build a list. Okay, once you set that day, if you haven't been list building, it is go time. This is our priority number 1. Getting ready for launch is building a list. We gotta create FOMO. We can do a save the date. We can do a, hey, an announcement is coming. Hey, get on the list, be the first to know when our subscription box Launches. We have to start building a list, build a waitlist, build a list of interested people, build a list with your email. Like we have to be building a list from like right now. If you haven't started building a list, you've got to start that now. Even if you haven't announced a date, but let's set a date. Let's build a list. They go hand in hand. We need that list to be successful in our launch. That list will make us at least 40% more successful than not having a list.