Sarah Williams shows how to audit your Facebook Page in three steps: check that your cover photo clearly shows what you do, write a three to four sentence About section, and review your last ten posts for consistent style and messaging.
A little 5-minute audit. Okay, number 1, your cover photo. It's the first thing that people see when they go to their page. It should tell people what you do without saying anything. And it doesn't need a ton of text on it. It doesn't need to be your logo. It needs to be what you do. Is it recognizable with what you do? Your About section, can that explain in a short 3 to 4 sentences what you do and who you're for? And then audit your last 10 posts. You're auditing them. One, am I being consistent? We saw some inconsistencies. Can I be more consistent? Are all these posts for the same person?
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