Sarah Williams walks through launching a subscription box cheaply: build a waitlist with a landing page, source products from local wholesalers, use plain boxes with custom stickers, and start with just 10 to 50 boxes to test demand before scaling up.
Starting a subscription box doesn't have to cost a fortune. Here's how to launch your box without breaking the bank. First, you're going to build a waitlist to gauge interest. You can build a simple landing page to gather emails to see if people are interested in your box. Next, I want you to find affordable products. You can do this locally, you can do this wholesale, but you don't need a bunch of inventory to get started. Then Get creative with some low-cost packaging. Use plain boxes and then use custom stickers or tape to get started. Start with small, limited quantities. Launch with just a small amount. It will create urgency and keep your costs low. Then you can test out the market and see what you need. What does your budget allow? 10 boxes, 20 boxes, even 50 boxes. Starting a subscription box on a budget is totally doable. Start small, test the market, and grow from there.
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