Sarah Williams--Founder & CEO of Framed! | Founder & CEO of Launch Your Box | Podcast: The Launch Your Box Podcast | Author: One Box At A Time | Inc 5000 Honoree

I Made Millions in My Subscription Box Business with Only 20,000 Followers

Name: I Made Millions in My Subscription Box Business with Only 20,000 Followers
Uploaded: 2023-12-15T22:05:08+00:00
Duration: 36 s
Channel: Sarah Williams
Description: In this segment, Sarah Williams, a multi‑million‑dollar subscription‑box entrepreneur, stresses that massive follower counts are not required for…

15 Dec 2023 · 1 min

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In this segment, Sarah Williams, a multi‑million‑dollar subscription‑box entrepreneur, stresses that massive follower counts are not required for substantial revenue. She recounts hitting her first million dollars in sales while having fewer than 20,000 followers, labeling large follower numbers as "vanity metrics." Her core advice is to focus on attracting actual buyers—loyal, raving fans—rather than merely increasing likes and follows.

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Remember, from one multi-million subscription box owner, you do not have to have hundreds of thousands of people following you. 20,000, and I had less than that when I hit my first million. Okay, those are vanity numbers. We're trying to attract the right person, which are buyers. Which are loyal raving fans, not anyone that will click the like and follow button. We don't want those people following our pages. Okay.