Sarah Williams says stop obsessing over email lists. Put your ad budget toward selling products directly, especially seasonal stuff like fall gear and holiday bundles. The money is in conversions now, not signups.
Our ads need to shift from list building to selling. We need to be putting our product in front of people. I'm going to leave my page like ad up. I'm going to leave my opt-in up, but everything else is going to be selling, selling, selling. So if you're running ads, I need you to shift to conversions. We need to be selling fall. We need to be selling— for my business, cool weather gear. I need to be shifting to fall, whatever that is for you. If you have a pet subscription, fall toys, fall snacks, fall, whatever. If you have a self-care subscription, fall self-care, Christmas self-care, the holidays are coming. How can you take care of yourself? Whatever your industry is, we need to lean into fall right now and Christmas. We need to be shifting big time, selling
I Almost Sold My Subscription Box… Until the Numbers Changed Everything with Ciara Stockeland
