It’s Time to Shift to Revenue-Generating Activities

Good morning. Happy Monday. Good to see all of you here this morning. Today I've got two topics of discussion. We're going to talk about missing your goals. I've missed a goal recently. Last week I was a big miss on a goal and I want to talk to you about what to do in that situation. So we're going to break— we're going to talk that through my goal that I missed. What happened, why it happened, where we're at with that. So they can help you understand when you miss a goal, what we should be assessing and why. And then we're going to talk about revenue generating activities. We enter into the fourth quarter this week and it is very important for all of our businesses. And so we're going to dig into revenue generating activities, what you need to be doing now, why you need to be doing it, what we've been working on all year to lead us up to this point. So that's what we're going to do. I'm kind of making up for lost time this morning. I have been gone the last 2 weeks and I have missed you all. I have missed being here giving you your Monday morning pep talk. So we're going to just put 2 weeks together into one and hopefully you get a lot out of it today. So welcome, everybody. I can see we've got our YouTube people over here. We've got all of our Facebook people here. Happy Monday, everyone. But we've got a lot to talk about today, so I'm just going to dig into it. I want to first talk about— I want to talk about missing a goal. And I want you to be vulnerable with me today. I want you to be open and honest with me today and let me know in the chat, have you recently missed one of your goals? That could be a launch goal. That could be a sales goal for maybe last month. That could be any, any goal, list building goal. Let me know if you've missed a goal. Just type missed a goal in the chat and tell me what goal. Missed a goal on my launch, missed a goal on my list building, missed a goal wherever. I'm going to tell you about my missed goal. And as I started to analyze where I missed it at today, it's kind of making me mad at myself. And I missed my YouTube goal. I had a very achievable YouTube goal. This month. A lot of you know that I was working on getting to 1,000 YouTube subscribers on my brand new YouTube channel. We, we did everything we thought we should do, right? And I think I see that a lot of times inside our membership launcher box, like when we miss our goal, you say, I've done everything, Sarah, I've done everything that I was supposed to do. We did posts, I did stories, I did reels, I did live video talking about it. I ran a contest to get people over there. I did all the things, and that's what I would say. But in reality, we had a big miss on the YouTube goal. Here's the reality, and this is what I need you to look at when you miss a goal. I need you to look at all the things you did right, and I just told you all the things that I did right, right? We had all— we had everything in place. But here's what we missed. And I need you to think about this. And I don't want you to think of it as a failure. I didn't fail. Nobody on the team failed. It's just a miss because the communication wasn't there. And here's what we missed. I've been traveling for the last 2 weeks. I was in Whistler, Canada. 2 weeks ago, all week. So I didn't do Monday Momentum because I was in Canada that morning traveling from the airport into Whistler. Last week I was at Funnel Hacking Live. I was traveling on that Monday morning, so I didn't do Monday Momentum as well. These are my 2 live streams on YouTube. And when I looked today as I was going through, what did I— what was my miss? I see that we have not uploaded any new Shorts in the last 2 weeks. We have uploaded one past video. It's the only thing we've done for 2 weeks. The last 2 weeks of my YouTube contest, we didn't add any new content. We didn't create— we didn't keep the momentum going. We didn't— we didn't create the environment that I needed to get to 1,000 subscribers. I didn't go live. The team didn't upload anything. I missed— I missed the mark. We spent all this time, effort, and energy to create the goal, create the graphics, create the reels, create the live, create the contest, but we all got too busy to finish strong. I wasn't live, wasn't live streaming on YouTube. The team wasn't uploading Shorts. The team wasn't uploading any content knowing I was out of town. We missed the mark big time. We have a contest running and we got so busy doing other things that we missed the mark. How many times do you get so busy doing the next thing or the other thing or the shipping orders or getting the next thing ready that we finish the follow-through on the first thing? If that's you, say, that's me. We get started off right and then we miss the mark and we don't follow through. And because of that, I only hit 805 subscribers instead of 1,000 because I didn't finish strong. I didn't follow through. I didn't follow through with the team. I didn't, I didn't go live. And I could have gone live. I just could have gone a different day. We miss our goals, and sometimes when we miss our goals, we tell ourselves that we did everything right. How could this be a miss? But a lot of times we don't do everything right, and that's the issue. I need you to look at it internally. If that's you, all we have to do is reset and recalibrate our goal. That goal is not done. I'm not quitting on that goal. And when you've missed your goal, whether that's list building, whether that's launch goals, whether that's subscriber goals, whether that's sales goals— because I can see in the chat some of you missed third quarter sales goals, some of you missed your launch goals, some of you missed your list building goals. We don't stop. I'm not going to give up on my YouTube goal because I missed the deadline. I'm going to figure out how I can get those last 200 subscribers on YouTube. That means we got to get some content up there this week. That means we've got to focus on it. I'm not going to give up on that goal just because I didn't meet it in that deadline. I just have to recalibrate my goal. And I need you to think about that too. I need you to think about the goal that you missed and how can we recalibrate if we miss our launch goal? Fine. We missed our launch goal. There's some reason we missed the launch goal and we can dig into all of that. I need you to figure out why you missed it. I know why I missed my goal. So now what can I do to regain that, to recoup that? We don't quit. When you quit, you're giving up on that goal. It's still a legit goal. Just because we didn't hit it in the time frame that we gave ourselves doesn't mean that it's no longer our goal. We just have to figure that out. Okay, so what I want you to do right now, whether that's a sticky note, piece of paper, digital notebook, whatever you've got laying around, I want you to write down the goal that you missed recently, whatever that is. Mine's going to be YouTube subscribers. And I want you to map out a plan to recalibrate your goal. So make that plan today. We're going to reset our plan. New goal. I'm going to make a new goal for myself. I'm going to recalibrate that. We're not going to quit on our goal. We're just going to take us a little longer to get there. Now, speaking of my goal, because I'm here talking to you live, team, will you drop my YouTube link if you have not subscribed to my YouTube channel? I would really appreciate it if you would. I, um, I didn't think it was going to be this hard to get 1,000 subscribers, but it's proving to be a little challenging. So here's what I want. We ran a contest. Did y'all know we were running a contest for YouTube? We've got some winners, um, in that contest, and I would love to announce those winners. Um, actually, team, will you put the handles of the winners in the chat? Because it's just their handles, it's not always their name. I know Shannon, her handle is her name, so Shannon Richter is one of our, um, one of our winners for our YouTube contest. We have Liberty Valley Sweets as one of our winners for our YouTube contest, and we have Tamar Perry Art. So these are 3 winners. Um, we've got swag headed to you. The team will be in contact with you to get, um, some shipping addresses, but we've got some swag that we're gonna send to you. And I'm going to send you an autographed copy of my book, um, along with your swag. So I appreciate everyone that— here's the winners right here. I appreciate everyone that participated in the contest. The contest was go subscribe to my YouTube channel, watch a video, comment on a video, all the things, give, give the algorithm some love for me. If you haven't, um, subscribed to my YouTube channel, I would love for you to do that because when I live stream, you can see me on YouTube. So Carmella is on YouTube with me right now. Um, so you can watch me on YouTube, you can watch me on Facebook. And here's the other thing that I love about YouTube: you can go back and watch my past lives, my past content, my Shorts very easily when you subscribe to my channel. All of my content is laid out so easy. It's kind of hard on Facebook to go back and watch past things. So if you've missed some things, you want to watch something again, watching it on YouTube is really easy because it's all laid out, um, really well on YouTube and you can find it. It's not hidden in all of my Facebook posts. So, um, all right, so that is our goal. We're going to reset, we're going to recalibrate, and I want you to let me know, team, will you do a post and launch your box today? That says something about what, what goal are we going to recalibrate today? I would love to follow you, follow along on what you're resetting your goal with and how you're going to do that. We just got to make a plan. New goal, new outcome, same, same trajectory. Like we are going the same direction. It's just going to take us a little longer to get there, and that's okay. I don't want you giving up on that goal. Now I'm going to shift into revenue generating activities. Do y'all know what today is? It's October 2nd. We are officially in the fourth quarter, and I don't know if you guys are like me, but I am feeling like, where the heck did 2023 go? I don't even know how we got to the fourth quarter so quickly, but it's go time, y'all. It is go time. We work all year long to get to this point, and we've got to focus. We've got to buckle down, get focused, and generate sales. This is our revenue-generating quarter, and what you will do in the next 3 months can make or break your business. It can set you up for an amazing 2024. It could also take away the amount of revenue that you could finish this year with. So I need you to get focused on what we're about to do over the next 3 months. We're going to eliminate things that aren't revenue generating for us. If you are working on something, if you're working on a lead magnet, if you're working on something that's taking a lot of time, I need you to shift your focus. We need to be selling. And, you know, I don't love to be a used car salesman and I don't ask you guys to show up and sell that much unless you're in a launch. But you're going to have to put your salesman hat on over the next 3 months because we are selling, selling, selling. That is all we're doing. There is a big shift in buying habits starting right now. And if you don't have fall everywhere, if you're not selling fall things, you are behind. So we need to get to selling. Everybody has the opportunity to sell fall things right now. We only have this month to sell fall, and then by November we're shifting to Christmas. And some of you are already shifting to Christmas because of your industries. Some of you guys that are in craft-related industries are already selling Christmas, but we can't be behind right now. I need you to shift to revenue-generating activities. Who has a launch planned this month? Type launch in the chat. Type launch. If you are launching your subscription box this month, I want to know. Tell me what your launch date is. Tell me launch and what that date is. I need you to get locked in and focused on that launch. I need you to be getting all your pre-launch activities going. I need you to make sure that you are locked and loaded and that you give this launch everything you've got. Don't be like me with my YouTube contest and look back and regret that I didn't step up and finish strong. I need you to go all in with this launch right now. It can make or break you for the rest of this year. So a lot of you are launching. Um, there is a brand new training that's dropping in Launch Your Box on Wednesday, and, um, it is planning your fourth quarter. It is all the promotions that you're going to need to do. It is pre-recorded so you can watch it starting Wednesday I need you to get locked and loaded with what we're doing. We have the opportunity to generate extra revenue. We have the opportunity to increase our subscriber numbers. We have the opportunity to gain additional revenue from our existing subscribers based on these dedicated promotions that I'm talking to you about in this brand new training that comes out on Wednesday. If you're not a member of Launch Your Box, you need to be. You team, do we have a link for Launch Your Box? I need you to get in and let's get started because we need to be doing revenue-generating activities. And what I mean by that is emails. I just came back from Funnel Hacking Live, and one of the most powerful speakers was talking about the money is in your list, the money is in your email list. And we've been spending most of this year building that list. We have done lead magnets and opt-ins, and we have focused on list building so much this year, and I'm so proud of you guys for leaning into that. Now it's time to use it. Now it's time to ask for the sale. Now it's time to turn that email list into our ATM for our businesses. So I need you to start— I want you to start emailing your list twice a week starting this week. I talk a little bit about it in the new training, what you can focus on, but you need to be emailing your list and it needs to be a sales email. No more nurturing, no more fluff. We need to be selling. There's a big shift in buying habits happening right now and we need to get our product in front of them twice a week. I need you to be sending out your email campaigns starting now. Product focus. Mini campaign, one product. Weekly campaign, multiple products. Every single week starting now. No excuses. Okay. Facebook ads. Our ads need to shift from list building to selling. We need to be putting our product in front of people. I'm going to leave my page like ad up. I'm going to leave my opt-in up. But everything else is going to be selling, selling, selling. So if you're running ads, I need you to shift to conversions. We need to be selling fall. We need to be selling— for my business, winter weather gear, cold, cool. It's not winter, it's still 93, but cool weather gear. I need to be shifting to fall, whatever that is. For you. If you have a pet subscription, fall toys, fall snacks, fall whatever. If you have a self-care subscription, fall self-care, Christmas self-care. The holidays are coming. How can you take care of yourself? Whatever your industry is, we need to lean into fall right now and Christmas. We need to be shifting big time, selling live sales. I need you to show up and sell some stuff. Stop hiding. Stop hiding behind the camera. Stop telling yourself that you can't do it. Show up and sell. We have nurtured— we have nurtured our audience all year long. It's time to sell to them, and they're ready to buy. All right, text post, sell, sell, sell. It's time to sell. This is our time. We need to do this. This can greatly benefit your business. How many of you have been strapped for cash flow this year in your business? Just put cash flow in the chat. Cash flow is tough in a product-based business, especially when you're building up for fourth quarter and you have to buy a lot of product or your subscription boxes. It's time to get that money back in our bank account. And what you do now is going to carry you into the next year. So the— all the momentum that you're building now over the next 3 months is going to tell you what 2024 is going to be like for you. Do you want to be awesome? Do you want to have a great 2024? We can't wait till 2024 to start that. What you do right now is going to build momentum going into 2024. We gotta sell. We gotta stop doing all the things that aren't making us money. It's our time to sell. Next 3 months, I want you selling, selling, selling. That's why people follow you. That's why people like your page. They like what you're selling. Stop being shy about it. Okay, recalibrate our goal. Anything that we've missed, don't quit. Revenue-generating activities. We need these months. We need these months to finish out strong. I'm down 2% year to date. A lot of that was up— was September. I was up going into September. And you know why I'm down coming out of September? Because I was gone 3 weeks out of the month. My eye came off the, the goal. So I've got to get focused. I need you to get focused. You can sell, you can launch, you can grow over the next 3 months, and 2024 is going to be that much stronger based on how you take and use these last 3 months of the year. All right, let's go recalibrate your goal. Get focused on your revenue-generating activities. Sit down today and plan your October. Wednesday— or wait till Wednesday when you go through my new training because it's going to help you plan October. And November and December. All right, we got this. It's time. I'll see you guys in the group this week. I'm glad to be back. I'm glad to see all of you here. Stop, stop waiting around for something to happen. Let's go make it happen. All right, have a good rest of your Monday. I'll see you soon.